Connected fleet management platform for Latin American logistics operators
Gobrax operates a fleet-management platform anchored in embedded systems (ARM, CAN, I2C, Yocto) and backend services (Python, Django, FastAPI). The tech mix signals a hardware-first product—telematics boxes deployed in vehicles—paired with a modern data and visualization layer (Grafana). Hiring velocity is accelerating across support and marketing while engineering remains lean, suggesting product-market fit scaling into customer operations and retention.
Gobrax builds connected fleet-management software for logistics operators and trucking fleets across Latin America. The platform combines vehicle telemetry (CAN bus, GPS, diagnostics) with driver and fuel-consumption analytics to enable self-managing operations at scale. Founded in 2015 and based in Curitiba, the company operates across 51–200 employees, primarily in Brazil, with active projects spanning customer onboarding, dealer integrations, and executive reporting. Core use cases center on diesel-cost reduction, fleet safety, and compliance—particularly LGPD data governance.
Gobrax uses embedded systems (ARM, CAN, I2C, Yocto, BitBake) for vehicle-side telemetry, C/C++ for low-level drivers, Python/Django/FastAPI for backend services, and Grafana for dashboards. Project management runs on Jira/Trello; CRM and customer success use HubSpot, RD Station, Gainsight, and Totango.
Key pain points include reducing customer churn and diesel costs, integrating dealer operations with internal teams, improving onboarding efficiency, and managing LGPD compliance. Contract management and legal-risk mitigation also rank high.
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