GMB Tech Stack

Architecture, engineering, and enrollment marketing for K-12 and higher education

Professional Services Holland, Michigan 201–500 employees Founded 1968 Privately Held

GMB is a 200-500 person professional services firm rooted in physical infrastructure (architecture, mechanical/electrical engineering, master planning) now doubling down on digital enrollment motion. The hiring surge is engineering-heavy (13 of 18 open roles), but the active projects reveal a parallel scaling of demand-generation capabilities: paid media optimization, conversion tracking, brand design, and responsive digital experiences. The pain-point focus on CPL efficiency and pipeline growth, combined with marketing and design hiring, suggests GMB is building internal marketing muscle rather than outsourcing—a shift typical of service firms maturing their go-to-market.

Tech Stack 15 technologies

Core StackGoogle Ads Adobe Creative Cloud Figma WordPress Microsoft Office Teams Word Excel Outlook AutoCAD Civil 3D Meta Ads Manager Google Analytics 4 Google Tag Manager Looker Studio SEMrush

What GMB Is Building

◆Challenges

Improved cpl efficiency
Scalable pipeline growth
Lack of experienced mechanical engineers
Strengthening client crm integration
Increased inquiries

▲Active Projects

Audience segmentation and channel mix optimization
Full-funnel paid media strategy
Building design
Hydronic system design
Conversion tracking and lead attribution
Brand-forward print and experiential design work for educational institutions
Responsive mobile-first digital experiences
Digital design systems and component libraries
Creative digital media design from concept to final production

Hiring Activity

Accelerating20 roles · 10 in 30d

Department

Engineering

Marketing

Design

Support

Seniority

Senior

Mid

Intern

Junior

Company intelligence

Find more companies like GMB by tech stack, pain points and active projects

Get started free

About GMB

GMB provides integrated planning, architecture, engineering, and enrollment marketing services to K-12 schools and higher education institutions across the United States. The firm operates five physical Learning Hub locations (Michigan, Indiana, South Carolina) and serves clients nationwide with capabilities spanning master planning, bond/referendum services, facility design (mechanical, electrical, landscape), safety audits, branding, and digital marketing. The service model pairs capital project expertise (buildings, master plans, renewable energy systems) with demand-generation and brand services (paid media, digital design systems, conversion optimization) to support schools in both facility and student enrollment growth.

HeadquartersHolland, Michigan

Company Size201–500 employees

Founded1968

Hiring MarketsUnited States, United Kingdom

Frequently Asked Questions

What does GMB do for schools?

GMB provides architecture, engineering, master planning, and enrollment marketing services to K-12 and higher education institutions. Services include facility design, bond planning, safety audits, branding, and paid media strategy to support both campus development and student recruitment.