Glow25 Tech Stack

Direct-to-consumer collagen brand scaling production and market reach from Berlin

Wellness and Fitness Services Berlin, Berlin 51–200 employees Founded 2021 Self-Owned

Glow25 manufactures and sells collagen-based wellness products positioned around a pro-aging philosophy rather than anti-aging. The tech stack reveals a data-driven, e-commerce-first operation: Shopify for commerce, Google Cloud (BigQuery, dbt, Python) for analytics and BI (Tableau, Looker Studio, Lightdash), and standard B2C marketing automation (Meta, TikTok, Google Ads). Active hiring across marketing (7), engineering (5), and product (5) paired with concrete projects around production scaling, new machine procurement, and market launches (Italy in progress) signals a shift from early-stage brand building toward operationalizing growth — manufacturing capacity and supply-chain discipline are now the constraint.

Tech Stack 32 technologies

Core StackAsana Slack Google Analytics Tableau Shopify Google Ads dbt BigQuery Python Power BI Google Workspace Google Docs macOS Windows Meta TikTok Google Frame.io YouTube Microsoft Office Bynder ChatGPT Perplexity DATEV Google Analytics 4 SQL Lightdash Excel Google Sheets Looker Studio

What Glow25 Is Building

◆Challenges

Moving to new location
Managing technical supplies inventory
Expanding into new markets
Optimizing machine procurement
Maintaining machine uptime
Launching in italy
Lack of native italian communication
Scaling creative workflow
Daily it operations
Device license management

▲Active Projects

Introducing new tools and security improvements
Coordinating with it service provider
Scale production to next level
State of the art supply chain controlling
New market and regional launches
Big move to berlin-reinickendorf
Launch operations
New machine procurement
Self-service data sets in lightdash
Content optimization and testing

Hiring Activity

Accelerating35 roles · 20 in 30d

Department

Marketing

Engineering

Product

Finance

Manufacturing

Ops

Legal

Data

Seniority

Senior

Mid

Junior

Lead

Manager

Intern

Notable leadership hires: Head of Quality, Systems Integration Lead

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About Glow25

Glow25 is a Berlin-based collagen supplement and wellness brand founded in 2021 and part of the Primal State group. The company operates as a DTC brand selling primarily through e-commerce, with a focus on community-driven messaging around aging gracefully rather than fighting age. The business spans product development, manufacturing, fulfillment, and direct marketing to European consumers. Current operational priorities include relocating to a larger Berlin facility, scaling production to meet demand, launching into new regional markets (notably Italy), and optimizing the supply chain and procurement processes that support manufacturing growth.

HeadquartersBerlin, Berlin

Company Size51–200 employees

Founded2021

Hiring MarketsGermany

Frequently Asked Questions

What tech stack does Glow25 use?

Glow25 uses Shopify for e-commerce, Google Cloud (BigQuery, dbt, Python) for data infrastructure, and Tableau/Looker Studio/Lightdash for analytics and BI. Marketing runs on Meta, TikTok, and Google Ads. Internal tools include Asana, Slack, Google Workspace.

Where is Glow25 headquartered?

Glow25 is headquartered in Berlin, Germany. The company is currently executing a relocation to the Berlin-Reinickendorf district as part of production scaling.