Children's wear brand scaling across Asia, Europe, and the US
Gingersnaps is a Philippines-based children's apparel company founded in 1993, now in mid-scale expansion across multiple continents. The tech stack reveals a marketing-and-design-first operation: heavy Adobe Creative Cloud adoption (Illustrator, InDesign, Photoshop, Premiere Pro), Figma for design collaboration, and Shopify + Shopee for commerce—paired with Klaviyo and Mailchimp for customer engagement. Current hiring leans marketing (12 open) and design (5), with decelerating velocity, suggesting they're optimizing existing growth rather than scaling headcount aggressively. Active projects center on territorial expansion, seasonal launches, and social content production; pain points cluster around cost control, warehouse efficiency, and cross-team coordination.
Notable leadership hires: Art Director
Gingersnaps designs and sells children's clothing with an emphasis on quality, sustainability, and craftsmanship. Founded in 1993 in the Philippines, the company has grown to 501–1,000 employees and now operates across Asia, Europe, and the US. The product line ranges from everyday essentials to occasion wear, positioned around self-expression and confidence for children. Distribution spans direct-to-consumer channels (Shopify), regional e-commerce platforms (Shopee), and likely wholesale. The organization is structured around marketing, design, operations, and sales functions, with an active focus on inventory optimization, seasonal collection launches, and brand engagement across social and digital channels.
Adobe Creative Cloud suite (Illustrator, InDesign, Photoshop, Premiere Pro, Lightroom), Figma, SketchUp, CorelDRAW, AutoCAD, and Canva for rapid content creation across product design and social marketing.
Shopify for direct-to-consumer, Shopee for regional Asian markets, plus Instagram and TikTok for social commerce and brand engagement.
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