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ghd Tech Stack
Professional hair styling tools brand with global retail and salon distribution
ghd manufactures and distributes professional hair styling tools across retail and salon channels. The tech stack is enterprise-focused (SAP, Dynamics 365, ServiceNow, Tableau) with strong marketing tech (Meta, Pinterest, TikTok, Google Ads, Bloomreach), reflecting a brand-driven, omnichannel business. Hiring acceleration is concentrated in sales and marketing (35 of 56 active roles), with product and engineering understaffed relative to the go-to-market function — a pattern common in mature consumer brands scaling distribution and campaign velocity rather than platform innovation.
Tech Stack 38 technologies
Core StackGoogle Analytics Tableau Google Ads ServiceNow Cloudflare Akamai Dynatrace Jira Azure DevOps Power BI Dynamics 365 SAP AWS SolidWorks Adobe Creative Cloud Meta Pinterest TikTok Excel Windows Microsoft 365 Outlook Google Workspace TM1 Microsoft Office Microsoft Access Bloomreach Keyshot Cinema 4D C+8 more
What ghd Is Building
◆Challenges
- Returns analysis workflow improvement
- Acquiring new clients
- Throughput and consistency improvement
- Increasing foot traffic in retail stores
- Budget management
- Ensuring data integrity
- Expanding salon footprint
- Unlocking growth in untapped territory
- Increasing revenue in liverpool region
- Managing hardware inventory
▲Active Projects
- New product development projects
- Crm lifecycle management
- Partner development and post-sale support
- New product introductions
- Performance marketing campaign management
- Trade marketing calendar development
- Promotional campaigns and pos initiatives
- Digital marketing strategy
- Integrated campaigns across paid media, seo, affiliate, and programmatic channels
- Ghd pro program
Hiring Activity
55 roles · 35 in 30d
Department
Seniority
Notable leadership hires: Marketing Director, Head of Social Media
Company intelligence
