Tire importer and distributor with retail, wholesale, and fleet logistics operations
Grupo GF Pneus is a publicly traded tire wholesaler and retailer operating across retail centers, e-commerce, and B2B fleet logistics in Brazil. The tech stack is enterprise-heavy (SAP, TOTVS, Protheus, Maximo WMS) but shows friction: hiring is accelerating across sales and logistics with junior and mid-level roles dominating, while pain points cluster around fleet cost tracking, performance monitoring, and financial automation — suggesting legacy systems are handling scale but not providing the operational visibility needed for fleet optimization.
Grupo GF Pneus has operated as a tire importer and distributor for over 30 years, based in Rio Grande do Sul, Brazil. The business spans three channels: Auto Centers and Truck Centers for retail; an e-commerce platform; and direct import and wholesale distribution to commercial fleets and businesses. The company serves both individual drivers and fleet operators seeking reliability and cost efficiency. Current operations employ 201–500 staff across sales, logistics, operations, and finance, with active hiring underway for scale.
Core systems include SAP, TOTVS, and Protheus ERP; Maximo for maintenance management; WMS for warehouse operations; and Power BI and Google Data Studio for reporting. Microsoft Office and Excel are in use across functions.
Fleet cost optimization, performance monitoring, and financial automation dominate project and pain-point lists. Specific friction points include fleet cost per km tracking, maintenance schedule budgeting, contract renewal management, and cash flow risk identification.
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