Performance marketing agency serving mid-market companies across Southern Europe
GeroDigital is a 30-person performance marketing shop founded in 2017, operating across Portugal, Spain, and Italy. The stack is classically agency-heavy—Google Ads, Facebook/Instagram Ads, HubSpot, Adobe Creative Suite—with a notable data layer emerging (Power BI, Azure SQL, ETL automation). The project mix reveals internal scaling friction: A/B testing and landing-page optimization dominate the backlog, while pain points cluster around conversion-rate improvement and B2B pipeline expansion, suggesting they're shifting from pure media buying toward deeper conversion optimization and strategic partnership work.
GeroDigital delivers performance marketing services to mid-market companies, with a stated focus on SEO, paid search, analytics, e-commerce, and lead generation. The agency was founded in 2017 and maintains a distributed team across Portugal, Spain, and Italy. They position themselves around four operational principles: clear goal-setting, simplicity, domain focus, and customer satisfaction. The team of 11–50 is organized around marketing (the core delivery function), sales (business development), and emerging data capabilities.
Google Ads, Facebook/Instagram Ads, Google Analytics, TikTok Ads, HubSpot, Unbounce, and the Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects). They also run Power BI dashboards and manage Azure SQL databases.
A/B testing, conversion-rate optimization, landing-page redesign, and campaign performance tuning. They're also investing in internal data infrastructure (Power BI dashboards, ETL automation, Azure SQL optimization) and expanding B2B sales processes.
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