B2B growth agency building social media and lead-generation systems
The Genius Group operates a lean consulting outfit (11–50 headcount) focused on brand strategy, lead generation, and digital marketing execution. The tech stack reveals a product-engineering orientation—Node.js, TypeScript, PostgreSQL, Docker—paired with heavy reliance on ad platforms (Meta, TikTok, Google) and design tooling (Figma, Adobe suite), suggesting they're building bespoke APIs and automations for clients rather than pure services. Active hiring across design, engineering, and marketing, combined with projects around Klaviyo email campaigns, landing-page optimization, and multi-channel ad production, points to a scaling operation.
The Genius Group advises mid-market and enterprise clients on brand strategy, digital marketing, and lead generation. The company operates out of Altrincham, Greater Manchester, and serves B2B and B2C segments with tailored social-media strategies, high-volume ad campaigns across Meta, TikTok, Snap, and Google Display, and email marketing via Klaviyo. Internally, they're in the midst of overhauling their FP&A processes, selecting a group-wide reporting system, and scaling their creative production and social-media function—work that suggests their own operational maturity is a limiting factor as they grow.
Node.js, TypeScript, PostgreSQL, Docker, Redis, PM2, and Linux for backend; Figma, Photoshop, and Adobe Creative Cloud for design; Google Workspace and Microsoft Office for operations. They integrate Meta, Instagram, TikTok, LinkedIn, and Klaviyo for client campaigns.
Key projects include building a group-wide reporting system, overhauling FP&A processes, launching a social-media function, designing high-converting landing pages, scaling ad production across Meta, TikTok, Snap, and Google Display, and creating Klaviyo email campaigns.
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