Consumer data marketplace with mobile-first rewards platform
Gener8 operates a consumer data exchange where users earn rewards for sharing insights, monetized through B2B data partnerships. The stack spans iOS/Android (Swift, Kotlin) alongside React/Next.js and Go backends with Kubernetes orchestration—a full-platform architecture that reflects active work on mobile onboarding, international expansion, and new data source integrations. Hiring is concentrated in engineering and sales (3 each), with documented pain points around scaling the engineering team and optimizing internal processes, suggesting the company is at an inflection point where product velocity is outpacing operational maturity.
Gener8 builds a platform where consumers passively earn points from their data, redeemable for products, vouchers, or charity donations. The company monetizes this data through B2B partnerships, selling consumer insights and behavioral data to businesses while returning value to users. Founded in 2017 and based in London, Gener8 employs 11–50 people across engineering, sales, data, and support functions. Current product focus includes expanding brand partnerships on the rewards platform, launching into new international markets, redesigning desktop browser extension onboarding, and integrating additional data sources to broaden earning opportunities.
iOS and Android (Swift, Kotlin) for mobile; React and Next.js for frontend; Go for backend services; Kubernetes for orchestration; GitHub, Jira, and Slack for operations; Google Analytics for tracking.
International market expansion, brand partnership growth, new data source integrations, rewards platform redesign, desktop browser extension onboarding flow, and engineering process improvements and reliability work.
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