Payment and POS platform for merchants across GCC with digital banking
Geidea operates a dual-stack payments and business-management platform serving 150,000+ merchants across the GCC, built on .NET/Angular with infrastructure on AWS and Kubernetes. The tech roadmap reveals a shift away from monolithic ERP: they're actively migrating from SAP S/4HANA while simultaneously building data governance and CI/CD automation from scratch—suggesting a move toward modular, cloud-native architecture. Engineering hiring (30 open roles) outpaces sales (8) by 3:1, indicating product-driven growth rather than sales-driven expansion.
Notable leadership hires: Tech Lead
Geidea is a licensed payment service provider and fintech platform operating across Saudi Arabia, UAE, and Egypt. The company offers a 2-in-1 solution combining payment acceptance (chip-and-pin, contactless, digital wallets) with business management tools for inventory, sales, and online orders. Core assets include 700,000+ payment terminals, an ATM network with 75% market share in Saudi Arabia, and digital banking technology serving both merchants and financial institutions. The organization spans 1,001–5,000 employees across engineering, operations, finance, product, and data teams, with hiring accelerating across Saudi Arabia, Egypt, and India.
Geidea's core stack is .NET/NET Core and Angular (TypeScript), deployed on AWS and Kubernetes with Docker/Helm orchestration. Backend services use Java, C#, and SQL; observability runs on Elasticsearch and New Relic. Infrastructure automation uses Terraform and Ansible. They also integrate SAP SuccessFactors for HR and SAP S/4HANA for ERP (though actively migrating away from S/4HANA).
Headquartered in Riyadh, Saudi Arabia, with operations across the GCC including United Arab Emirates and Egypt. The company operates 700,000+ payment terminals and an ATM network holding 75% market share in Saudi Arabia.
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