FWD People Tech Stack
Healthcare and animal health marketing agency with creative and strategy focus
FWD People is a 11–50 person marketing agency serving healthcare and animal health brands. Their tech stack (Veeva, Salesforce, Asana, Monday.com, design tools) mirrors client-side marketing operations, not a pure creative shop—signaling that strategy, CRM integration, and project orchestration are as central to delivery as creative output. The org is heavily weighted toward senior/director-level marketing talent (24 headcount), yet projects span key account management, omnichannel strategy, and CRM integration, indicating a services model that demands both strategic leadership and hands-on execution.
Tech Stack 10 technologies
What FWD People Is Building
◆Challenges
- Budgetary concerns
- Resource challenges
- Complex multi-workstream engagements
- Ensuring compliance in regulated content
- Centralizing resource planning
- Utilization inefficiencies
- Staffing alignment challenges
- Driving client growth
- Integrating multi-channel experiences
- Optimizing channel mix
▲Active Projects
- Human health diagnostics copy development
- Key account management
- Business development proposals
- Project budget management
- Strategic development for key healthcare and biotech clients
- Lead workshops and co-creation sessions for healthcare and biotech clients
- Business planning tool (parallax)
- Omnichannel strategy development for healthcare and animal health brands
- Customer journey mapping and segmentation
- Crm integration with veeva and salesforce
Hiring Activity
Department
Seniority
Notable leadership hires: Account Director, Strategy Director, Creative Director, Project Director, Editorial Director
