Furlenco Tech Stack

Furniture rental platform for flexible, subscription-based living in India

Furniture and Home Furnishings Manufacturing Bengaluru, Karnataka 201–500 employees Founded 2012 Privately Held

Furlenco operates a subscription furniture rental business across India with 150,000+ active subscribers. The tech stack—Excel, SQL, Power BI, Looker Studio, Tableau—reflects a data-driven operations company focused on collection, churn, and fulfillment efficiency rather than cutting-edge product engineering. Active projects cluster around collection automation, dashboard development, and paid acquisition optimization, while pain points (renewal friction, delinquency, last-mile delivery, churn) reveal the core operational levers the team is pulling.

Tech Stack 21 technologies

Core StackPower BI Google Ads Meta Ads Mixpanel AppsFlyer Tableau Adobe Premiere Pro Adobe Photoshop Adobe Illustrator Excel Google Sheets PowerPoint SQL YouTube DV360 Google Analytics 4 Looker Studio CleverTap WhatsApp Adobe After Effects DaVinci Resolve

What Furlenco Is Building

◆Challenges

Renewal process
Improving customer satisfaction
Automation opportunities
Reducing delinquency
Reducing npa levels
Improving collection process automation
Scaling d2c subscription businesses
Optimizing c/ac roas ltv
Reducing churn
Last-mile delivery inefficiencies

▲Active Projects

New cx tools
Platform enhancements
Dashboard development for collection performance
Implementation of digital collection tools
Local promotional activities to increase footfalls
Paid acquisition optimization
Growth experiments
Crm remarketing strategies
Sop development across fulfillment centers
Dashboard development for operational data

Hiring Activity

Accelerating10 roles · 5 in 30d

Department

Executive

Marketing

Ops

Finance

Legal

Product

Sales

Seniority

Mid

Senior

Junior

Lead

Notable leadership hires: Compliance Lead

Company intelligence

Find more companies like Furlenco by tech stack, pain points and active projects

Get started free

About Furlenco

Furlenco is India's largest furniture rental brand, providing subscription-based access to furniture and appliances across major cities. Founded in 2012 and headquartered in Bengaluru, the company operates a circular, asset-light model where subscribers pay recurring fees for furnished spaces without ownership. The business spans 201–500 employees with active operations in renewals, collections, last-mile logistics, and customer retention. Revenue levers are tied to reducing churn, automating collection workflows, and optimizing paid customer acquisition channels.

HeadquartersBengaluru, Karnataka

Company Size201–500 employees

Founded2012

Hiring MarketsIndia

Frequently Asked Questions

What is Furlenco's tech stack?

Furlenco uses Excel, SQL, Power BI, Looker Studio, Tableau, and Adobe Creative Suite. Marketing and analytics rely on Google Ads, Meta Ads, DV360, Google Analytics 4, CleverTap, Mixpanel, and AppsFlyer.

How many subscribers does Furlenco have?

Furlenco serves 150,000+ active subscribers across major Indian cities as of the data snapshot.

What is Furlenco currently working on?

Active priorities include platform enhancements, new CX tools, dashboard development for collections and operations, digital collection tool implementation, paid acquisition optimization, and fulfillment center SOP development.