Session replay and behavioral analytics platform for enterprise customer experience
Fullstory operates a behavioral data platform capturing session replay, heatmaps, and user journey analysis for enterprise digital products. The tech stack reveals a heavy cross-platform mobile focus—iOS, Android, React Native, Flutter, Xamarin, and Cordova all appear in active development and adoption—paired with backend services in Go and Rust. This mobile-first engineering direction, combined with pain points around SDK stability in consumer apps and Xcode developer experience, suggests Fullstory is expanding its core session-replay product into mobile-first use cases, a shift away from web-centric analytics.
Fullstory is a behavioral data platform that captures and analyzes digital user sessions to help enterprise teams optimize conversion, detect fraud, and understand customer journeys. The product surfaces session replay, heatmaps, funnels, and integration with tools like Salesforce, Google Analytics, and Jira. Founded in 2014, the company operates from Atlanta with 501–1,000 employees and is actively hiring across sales, engineering, support, and customer success, with notable hiring velocity in the United States, Czechia, United Kingdom, and Colombia. Current engineering focus includes global onboarding workflows, Go-based capture services, cross-platform mobile SDKs, and reverse-engineered session reconstruction for iOS.
Fullstory uses iOS, Android, React, TypeScript, Go, Rust, Kotlin, Swift, and Kubernetes. The company is actively adopting cross-platform mobile frameworks: Flutter, React Native, Xamarin, and Cordova.
Atlanta, Georgia. The company was founded in 2014 and has grown to 501–1,000 employees. It is privately held.
Other companies in the same industry, closest in size