FREITAG Tech Stack

Circular fashion brand scaling social commerce and ERP modernization

Retail Apparel and Fashion Zurich, Zurich, Switzerland 51–200 employees Founded 1993 Privately Held

FREITAG manufactures bags and accessories from recycled and circular materials, with every product handcrafted as a one-off. The tech stack reveals a direct-to-consumer motion: heavy social-media instrumentation (Meta, TikTok, Instagram, Pinterest, YouTube, Brandwatch) paired with Google Analytics and Figma for design iteration. Active projects center on social-commerce integration and a multi-phase ERP replacement—replacing a legacy system with modern architecture—while pain points cluster around data integrity and business-critical availability during migration. Hiring velocity is accelerating across senior roles in marketing, data, and engineering, suggesting scaled growth beyond the artisanal production model.

Tech Stack 17 technologies

Core StackAdobe Creative Cloud Canva Figma Google Analytics CapCut Brandwatch Meta Business Suite TikTok Instagram Meta LinkedIn Pinterest YouTube Looker Studio Hotjar HTML CSS

What FREITAG Is Building

◆Challenges

Growth and engagement
Community growth
Crisis communication
Business-critical data availability
Maintaining legacy erp
Introducing new erp system
Ensuring data integrity
Erp system optimization
Replacing legacy erp
Data migration to new erp

▲Active Projects

Social commerce integration
New middleware configuration
Api integration and monitoring
Pilot project launch
Design modern erp architecture
Develop erp roadmap
Manage erp releases
Erp system optimization
Supply-chain kpi implementation
Erp implementation end-to-end

Hiring Activity

Accelerating8 roles · 5 in 30d

Department

Marketing

Data

Design

Engineering

Ops

Product

Sales

Seniority

Senior

Intern

Junior

Mid

Notable leadership hires: IT Project Lead

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About FREITAG

FREITAG is a Swiss fashion manufacturer founded in 1993, originally known for messenger bags made from discarded truck tarps. The company now produces approximately 60 product models in bags and accessories, all crafted from used or circular materials with repair and exchange services to extend product lifespan. The brand operates a direct-to-consumer sales model with emphasis on social and digital channels. At 51–200 employees, FREITAG is navigating simultaneous challenges: driving growth and community engagement on social platforms while executing a major ERP system migration away from legacy infrastructure. The company maintains production in Switzerland and is actively hiring in Switzerland and Japan.

Company Size51–200 employees

Founded1993

Hiring MarketsSwitzerland, Japan

Frequently Asked Questions

What tech does FREITAG use for marketing and analytics?

FREITAG runs Meta Business Suite, TikTok, Instagram, Pinterest, and YouTube for social distribution, paired with Google Analytics and Brandwatch for monitoring. Design work flows through Figma and Adobe Creative Cloud.

What projects is FREITAG working on?

Core projects include social-commerce integration, API monitoring, and a multi-phase ERP modernization (design modern architecture, develop roadmap, manage releases, end-to-end implementation). Supply-chain KPI tracking is also underway.