Frasers Group Tech Stack

Multi-brand retail and lifestyle group operating 8+ global properties

Retail London 10,001+ employees Founded 1982 Public Company

Frasers Group operates a portfolio-based retail model across Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast. The hiring mix is heavily sales-focused (436 roles) with minimal engineering (8 roles), consistent with a store-operations and brand-management model rather than a tech-platform play. Active projects around visual merchandising, store openings, and membership onboarding reflect a business scaling physical presence and customer loyalty programs.

Tech Stack 64 technologies

Core StackAdobe Illustrator Adobe Photoshop Playwright Cypress Selenium AWS JavaScript TypeScript Power BI Google Meta TikTok Botify PayPal Outlook Excel Teams k6 JMeter Azure GCP OWASP ZAP Microsoft Office PowerPoint Instagram SharePoint PLM Google Analytics 4 Segment UKG Pro+32 more

What Frasers Group Is Building

◆Challenges

Member retention
Meeting store sales targets
Membership sales and retention
Driving store performance
Improving customer service quality
Inventory management
Member engagement
Driving membership growth
Property overhead cost control
Increasing organic traffic and revenue

▲Active Projects

Visual merchandising
New store opening
Member onboarding program move
In-store events
Redefine program
#workoutwednesday initiative
Activity planner
Culture change implementation
Lead-generation strategies
Turnover reduction initiative

Hiring Activity

Steady700 roles · 290 in 30d

Department

Sales

436

Ops

Healthcare

Fitness

Marketing

Finance

Engineering

Seniority

Junior

394

Mid

133

Manager

Senior

Lead

Intern

Director

Notable leadership hires: Head Fitness Coach, Product Lead, Head Coach, Brand Partnerships Head

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About Frasers Group

Frasers Group is a UK-listed retail conglomerate operating eight globally recognized brands across sports, fashion, home, and cycling. Founded in 1982 as a single store in Maidenhead, the company has evolved into a 10,000+ employee organization with hiring across 20 countries. The portfolio spans casual wear, specialized retail (gaming, cycling), home furnishings, and fitness-adjacent apparel. Core operational challenges center on membership retention, store sales performance, inventory management, and property overhead control—typical of multi-unit retail networks navigating post-pandemic consumer behavior and margin pressure.

HeadquartersLondon

Company Size10,001+ employees

Founded1982

Hiring MarketsSlovakia, Malaysia, Slovenia, United Kingdom, Spain, Poland, Portugal, Hungary

Frequently Asked Questions

What tech does Frasers Group use?

Stack includes Google, Meta, TikTok, Adobe (Illustrator/Photoshop), PayPal, AWS/Azure/GCP, testing frameworks (Playwright, Selenium, Cypress), analytics (GA4, Segment), and operational tools (UKG Pro, Power BI).

Where does Frasers Group hire?

Active hiring across 20 countries: UK, Slovakia, Malaysia, Slovenia, Spain, Poland, Portugal, Hungary, Netherlands, Belgium, Austria, Cyprus, Czechia, Ireland, Bulgaria, Canada, France, Denmark, Jersey, and Iceland.