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Frank & Eileen Tech Stack

Direct-to-consumer women's shirting brand scaling digital growth

Retail Apparel and Fashion Los Angeles, CA 11–50 employees Founded 2009 Privately Held

Frank & Eileen is a woman-owned apparel brand built around Italian fabrics and intentional manufacturing—now in full growth mode across digital channels. The hiring surge is almost entirely marketing-focused (6 of 9 roles), with projects clustered around paid search, lifecycle automation, and engagement dashboards; pain points center on scaling performance marketing and email deliverability, suggesting the brand is hitting the limits of its current martech stack (Klaviyo, Attentive, Nosto, Dynamic Yield) and needs stronger orchestration and data infrastructure to handle volume.

Tech Stack 10 technologies

Core StackGoogle Ads Klaviyo Shopify Bing Attentive Nosto Dynamic Yield Yotpo Google Analytics 4 Google Search Console

What Frank & Eileen Is Building

◆Challenges

Scaling performance marketing
Scaling digital growth engine
Ensuring data hygiene and compliance
Production risk
Material risk
Over-sampling
Maintaining multiple physical locations
Implementing preventative maintenance programs
Improving email deliverability
Increasing subscriber engagement

▲Active Projects

Affiliate marketing program
Paid search program
Digital growth roadmap
Lifecycle marketing automation
Paid media optimization
Campaign launches
Seo-informed copywriting for site
Content marketing initiatives
Email, sms, push notification strategy
Real-time engagement dashboards

Hiring Activity

Accelerating9 roles · 6 in 30d

Department

Marketing

6

Ops

2

Design

1

Seniority

Senior

4

Manager

3

Mid

2

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About Frank & Eileen

Frank & Eileen designs and manufactures women's and men's shirting using Italian fabrics, with production centered in California. Founded in 2009 by a former engineer, the brand operates as a certified woman-owned, women-led business and has retained 100% ownership while maintaining decade-long relationships with ethical, sustainable manufacturers. The company is headquartered in Los Angeles and serves customers globally through direct-to-consumer channels. Current headcount sits at 11–50 employees, with accelerating hiring velocity focused primarily on marketing and operations roles.

HeadquartersLos Angeles, CA

Company Size11–50 employees

Founded2009

Hiring MarketsUnited States

Frequently Asked Questions

What is Frank & Eileen's tech stack?

The brand runs Shopify for e-commerce, Klaviyo and Attentive for email/SMS, Nosto and Dynamic Yield for personalization, Yotpo for reviews, and Google Ads, Bing, and Google Analytics 4 for performance marketing and analytics.