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FOCO manufactures and sells licensed sports and entertainment merchandise across apparel, collectibles, and novelties through both direct eCommerce and marketplace channels. The tech stack is retail-standard (Shopify, AWS, Google/Meta/LinkedIn ads, Dynamics GP) with heavy reliance on spreadsheet-based financial workflows—a sign that internal tooling around costing models and budget management is catching up to rapid digital scaling. Active hiring across finance, product, and design (not engineering-heavy) reflects a business focused on category expansion and merchandising optimization rather than platform buildout.
Tech Stack 17 technologies
Core StackAWS Google Ads Meta Ads LinkedIn Ads Zendesk Shopify Google eBay Bing Ads Amazon Seller Central Amazon Advertising Excel Microsoft Office Dynamics GP Business Central Google Sheets PowerPoint
What FOCO Is Building
◆Challenges
- Margin improvement initiatives
- Cost-saving opportunities
- Reducing production delays
- Meeting aggressive growth targets
- Optimizing media spend
- Achieving roi targets
- Scaling digital presence
- Optimizing performance
- Driving revenue
- Improving financial processes
▲Active Projects
- Costing model development
- End-to-end trackers for internal teams
- Support diversification into lifestyle, character, and pop culture licensing categories
- Experiment roadmap optimization
- New channel/product feature testing
- Multi-million dollar monthly digital budget management
- Marketplace expansion
- Product discoverability optimization
- Production status tracking
- Ar policy establishment
Hiring Activity
20 roles · 8 in 30d
Department
Seniority
Company intelligence
