FlowCandy is a retention marketing agency specializing in Klaviyo and Shopify, operating at 11–50 people with a stack centered on email, SMS, and loyalty channels. The hiring mix (marketing, sales, support, ops across junior to director levels) and active projects (flow automation, lead scoring, fulfillment systems) reveal an agency scaling service delivery while building internal playbooks — typical of a services firm transitioning toward productized workflows. Pain points around lead qualification and capacity forecasting suggest growth friction common to agencies hitting operational limits.
Notable leadership hires: Fulfillment Director
FlowCandy provides full-service email marketing and retention strategy for Shopify eCommerce stores. The agency handles end-to-end execution: copywriting, template design, flow building, campaign launches, analytics, and ongoing support across email, SMS, subscriptions, loyalty, and reviews. The team uses Klaviyo as the core platform, supported by design tools (Figma, Adobe suite), CRM/sales infrastructure (HubSpot, Close, Salesforce), and project management (ClickUp). Headquartered in Atlanta, the company serves hundreds of stores and reports delivering millions in email marketing revenue.
Primary: Klaviyo, Shopify, Google Workspace, Slack, ClickUp. Design: Figma, Photoshop, Adobe Creative Cloud. Sales/CRM: HubSpot, Close, Salesforce, LinkedIn Sales Navigator. Analytics and workflow: Omnisend, Canva, Adobe Express.
Flow automation optimization, data-driven retention strategies, lead scoring and qualification, LinkedIn engagement, personalized outreach, fulfillment systems and playbooks, and email marketing strategy development.
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