Period and ovulation tracking app for 400M+ women globally
Flo is a mobile-first health app serving 400 million women with cycle tracking, ovulation prediction, and pregnancy support. The tech stack—Kotlin, Swift, Java, Scala across iOS/Android, plus Python and cloud infrastructure on AWS/GCP—reflects a mature native mobile engineering operation. Current hiring skews heavily toward marketing (22 roles) and growth infrastructure, while active projects focus on paid user acquisition, video creative optimization, and a monetization roadmap. Pain points center on scaling acquisition efficiency and improving engagement metrics, suggesting the company is in a revenue-growth phase following their Series C.
Notable leadership hires: Director of Engineering, Creative Lead
Founded in 2015 and headquartered in London, Flo is a period, fertility, and pregnancy tracking application used by 77 million monthly active users, including approximately 25% of US women. The company operates a freemium model with premium subscriptions and has established partnerships—notably with UNFPA—to provide free premium access to women in underserved regions. Beyond the mobile product, Flo maintains a health content library, pregnancy-to-menopause guidance, and a peer community feature. The organization employs over 100 medical experts to curate clinical guidance. Current operational focus includes SOC 2 and HIPAA compliance infrastructure, privacy-first AI tooling, and subscription value optimization.
Flo's core stack spans Kotlin and Swift for mobile (iOS/Android), Java and Scala for backend, SQL for data, and AWS/GCP for cloud infrastructure. Analytics run on Looker and Tableau, with React/TypeScript for web experiences.
Flo Health is headquartered in London, United Kingdom. The company also hires in Lithuania and Poland, reflecting distributed Eastern European engineering presence.
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