Luxury lingerie and ready-to-wear brand with direct retail presence
Fleur du Mal operates a high-touch luxury fashion brand across wholesale, direct-to-consumer, and physical retail. The tech stack is minimal—Adobe suite, Excel, and point-of-sale—reflecting a product-led, design-centric business rather than a software-driven one. Hiring velocity is accelerating with 5 new roles posted in the last month, skewed toward sales (6 open positions) and tied closely to boutique expansion and inventory challenges (stock imbalances, forecasting) that signal growing operational complexity as the brand scales retail footprint.
Fleur du Mal designs and sells luxury lingerie, ready-to-wear, and swimwear for women, emphasizing artisanal production with French Leavers lace and bespoke embroideries. Founded in 2012, the brand operates through its flagship e-commerce site, two company-owned boutiques in New York and Los Angeles, and partnerships with high-end department stores and specialty retailers globally. The 11–50 person team is currently navigating inventory forecasting and stock-level optimization while opening new retail locations and building clienteling and community engagement programs to deepen customer relationships.
Primary tools: Adobe Illustrator, Photoshop, InDesign, Excel, Outlook, and point-of-sale systems. The stack reflects a design and retail operations focus with minimal software tooling.
Two company-owned boutiques: one in New York at 175 Mott Street and one in Los Angeles at 519 N Almont Drive. Products also sold through department stores and specialty retailers globally and via fleurdumal.com.
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