Flat 101 Tech Stack

Digital experience optimization for enterprise brands via design, data, and AI

Technology, Information and Internet Madrid, Comunidad de Madrid 201–500 employees Founded 2013 Privately Held

Flat 101 is a Madrid-based digital consultancy building end-to-end customer experiences for large enterprises. The tech stack reveals a company deeply embedded in the Salesforce ecosystem (Financial Services Cloud, Marketing Cloud) paired with measurement and optimization tools (GA4, Adobe Target, Optimizely, VWO), pointing to a practice centered on conversion optimization and marketing automation. Active hiring is concentrated in marketing and data roles, with current projects focused on Salesforce integration, measurement architecture, and tag management—reflecting client demand for unified digital measurement and campaign orchestration at scale.

Tech Stack 31 technologies

Core StackTableau Optimizely JavaScript OneTrust Figma Looker PHP MySQL PostgreSQL Jenkins Google Analytics 4 Adobe Target Looker Studio Google Tag Manager AB Tasty VWO Dynamic Yield HTML5 CSS Salesforce Financial Services Cloud Salesforce Marketing Cloud Adobe Experience Manager Screaming Frog SEMrush Ahrefs Google Search Console Data Studio HTML Symfony Git+1 more

What Flat 101 Is Building

◆Challenges

Salesforce ecosystem consolidation
Integrating multiple systems
Data model optimization
Evolving measurement architecture
Ensuring data reliability
Client digital ecosystem improvement
Unifying social media across countries
Improving organic visibility
Optimizing search performance

▲Active Projects

Financial services cloud integration
Marketing cloud journey activation
Ga4 integration
Measurement architecture for financial entity
Tag management system implementation
Cmp configuration and maintenance
Ux/ui design for banking products
Global social media strategy
Seo strategy development
Technical seo audits

Hiring Activity

Accelerating9 roles · 5 in 30d

Department

Marketing

Data

Design

Engineering

Seniority

Mid

Senior

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About Flat 101

Flat 101 designs, builds, and optimizes digital products and services for enterprise clients across financial services, retail, telecommunications, and media. Operating from offices in Madrid, Zaragoza, Barcelona, and Mexico City, the company serves 200–500-person organization with a stated methodology called BXOp (Business eXperience Optimization), which combines research, design, data analytics, and AI to improve digital ROI. Work spans web optimization, conversion rate optimization, SEO, neuromarketing research, and full-stack web and app development. The client base includes established consumer and financial brands managing complex digital ecosystems.

HeadquartersMadrid, Comunidad de Madrid

Company Size201–500 employees

Founded2013

Hiring MarketsSpain

Frequently Asked Questions

What tech stack does Flat 101 use?

Flat 101 uses Salesforce (Financial Services Cloud, Marketing Cloud), Google Analytics 4, Adobe Target, Optimizely, Figma for design, Tableau and Looker for analytics, Symfony and PHP for backend development, PostgreSQL and MySQL for databases, plus SEO tools like Screaming Frog, SEMrush, and Ahrefs.

What is Flat 101 working on?

Current projects include Salesforce ecosystem consolidation (Financial Services Cloud and Marketing Cloud integrations), GA4 implementation, measurement architecture for financial clients, tag management systems, UX/UI design for banking products, global social media strategy, and SEO strategy and technical audits.