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FitFlop Tech Stack

Athletic footwear brand engineered for biomechanics and comfort

Retail Apparel and Fashion Hammersmith, England 201–500 employees Founded 2007 Privately Held

FitFlop designs anatomically engineered footwear grounded in human-movement science. The tech stack reveals a mid-market retailer in active infrastructure flux: migrating from Hybris to Shopify, replacing Tableau with Power BI, and implementing NetSuite ERP—a trio of overhauls that signals operational modernization across commerce, analytics, and back-office systems. Hiring accelerating across product, marketing, and data (notably a new Head of Data role) suggests they're building capabilities to support post-migration analytics and content strategy at scale.

Tech Stack 14 technologies

Core StackSnowflake Shopify NetSuite Smartsheet Power Query Microsoft Office Excel Word Outlook PowerPoint Dynamics NAV

AdoptingPower BI

ReplacingTableau SAP Commerce Cloud

What FitFlop Is Building

◆Challenges

Legacy reporting tools
Legacy integration systems
Hybris to shopify migration
Traffic protection during migration
Post go-live stabilisation
Data accuracy and completeness
Seasonal product launches
Reducing debtor days
Identifying problematic debts
Shortening tooling creation

▲Active Projects

Ss27 brand conference
New approach to key markets
Migration from tableau to power bi
Organic social content strategy
Community growth and ugc amplification
Integration of emerging ai tools
Hybris to shopify migration
Seo-friendly shopify architecture
Llm content optimization
Netsuite erp implementation

Hiring Activity

Accelerating15 roles · 9 in 30d

Department

Marketing

3

Product

3

Engineering

2

Finance

2

Sales

2

Data

1

Seniority

Mid

6

Manager

3

Senior

3

Junior

1

Notable leadership hires: Head of Data

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About FitFlop

FitFlop manufactures and distributes athleisure and comfort footwear built on biomechanical research. Founded in 2007 and based in Hammersmith, England, the company operates across wholesale and direct-to-consumer channels in multiple geographies including Germany, UK, and China. The brand targets intentional consumers across age and gender demographics who prioritize comfort and functional design. Active projects span seasonal product launches, organic social-community building, and SEO optimization—indicating a shift toward direct engagement and search-driven discovery alongside traditional wholesale.

HeadquartersHammersmith, England

Company Size201–500 employees

Founded2007

Hiring MarketsGermany, United Kingdom, China

Frequently Asked Questions

What countries does FitFlop hire in?

FitFlop is actively recruiting in Germany, United Kingdom, and China. Current open roles total 13, with 9 posted in the last 30 days, concentrated in marketing, product, and engineering.

What tech stack does FitFlop use?

FitFlop's core stack includes Shopify (migration from Hybris), NetSuite (ERP), Snowflake (data warehouse), Power BI (analytics, replacing Tableau), and Microsoft Office suite. They are integrating emerging AI tools.