Creator-owned MCN scaling AI-assisted video production across gaming and social platforms
TBNR is a creator-founded MCN (Fire MCN) managing 40 million daily views across YouTube and social platforms, now building a production engine that offloads transcript-to-video storytelling and visual direction to AI tools (ChatGPT, Midjourney, Runway, ElevenLabs). The tech stack—heavy on Adobe Creative Suite plus emerging generative AI—paired with active projects around AI prompts and production standardization, suggests they're automating repetitive creative work to sustain rapid output. Marketing-led hiring (6 roles) alongside ops and design points to simultaneous scaling of audience growth and internal production infrastructure.
TBNR Productions is a creator-owned multi-channel network founded in 2012 by Preston Arsement and approved by YouTube as the first Creator-owned MCN in 2023. Fire MCN, their MCN arm, reaches approximately 40 million views daily across YouTube, TikTok, Instagram, and gaming platforms. The company produces content for multiple gaming channels, develops merchandise, and builds games; the team spans content creators, musicians, developers, and production specialists. Based in Dallas with 11–50 employees, TBNR has pivoted from a pure YouTube production house to a broader creator platform and is currently hiring across marketing, operations, and design roles.
Adobe Creative Cloud tools (After Effects, Premiere Pro, Photoshop, Illustrator), generative AI platforms (ChatGPT, Midjourney, Runway, ElevenLabs), Final Cut Pro, DaVinci Resolve, Google Workspace, Monday.com, Slack, and YouTube/TikTok/Instagram publishing.
Building a scalable production engine that automates transcript-to-video storytelling, AI-driven visual direction, image/clip generation, and content strategy alignment; enforcing production quality standards and analyzing competitor trends for gaming channels.
Other companies in the same industry, closest in size