Finance of America Tech Stack

Reverse mortgage and home equity financing for retirees

Financial Services Tulsa, OK 501–1,000 employees Public Company

Finance of America is a publicly traded reverse mortgage lender focused on retirement financing through home equity access. The tech stack is heavily weighted toward sales and marketing infrastructure (Salesforce, paid media platforms, Microsoft Office ecosystem) with minimal engineering presence — reflecting a mortgage-operations business model rather than a software-first org. Active hiring spans marketing, finance, and ops roles, while pain points cluster around compliance, lead acquisition scaling, and consumer complaint management, indicating growth-stage operational strain in a regulated lending environment.

Tech Stack 24 technologies

Core StackGoogle Ads Salesforce Apex Active Directory AWS Intune Jira Zscaler Microsoft Advertising Excel Meta YouTube Word PowerPoint Outlook Salesforce Lightning Visualforce Windows Microsoft Office Jira Service Management Entra SharePoint Visio

What Finance of America Is Building

◆Challenges

Identifying emerging risks
Improving it support processes
Building enterprise value
Scaling acquisition volume
Improving complaint handling processes
Growing affiliate lead acquisition channel
Building influencer marketing stream
Ensuring alignment with federal and state regulations
Managing consumer complaints
Maintaining compliance with privacy regulations

▲Active Projects

Launch influencer marketing program
System rollouts
Upgrades
Technology refresh initiatives
Brand advertising campaigns
Channel-specific roadmaps
Integrated campaign planning
Structured a/b tests
Paid media strategy across meta, youtube, programmatic display, and ctv
Structured testing and optimization processes across platforms

Hiring Activity

Decelerating25 roles · 6 in 30d

Department

Marketing

Finance

Ops

Compliance

Support

Engineering

Insurance

Operations

Seniority

Mid

Senior

Junior

Manager

Director

Lead

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About Finance of America

Finance of America operates as the consumer-facing reverse mortgage subsidiary of Finance of America Companies Inc., a public company headquartered in Tulsa, Oklahoma. The company specializes in Home Equity Conversion Mortgages (HECM), HECM for Purchase products, and broader home equity financing designed for retirees seeking financial flexibility. Operations span multiple states under various state and federal mortgage licenses (NMLS 2285 nationwide, with specific licenses in Arizona, California, Georgia, Kansas, and Massachusetts). Current growth initiatives focus on expanding acquisition channels—particularly influencer marketing and affiliate partnerships—while modernizing internal systems and improving compliance workflows.

HeadquartersTulsa, OK

Company Size501–1,000 employees

Hiring MarketsUnited States

Frequently Asked Questions

What technology does Finance of America use?

Salesforce and Salesforce Lightning (CRM), AWS (infrastructure), Microsoft Office 365 (Outlook, Excel, Word, PowerPoint), Jira (project management), Zscaler (security), Active Directory and Entra (identity), and paid advertising platforms (Google Ads, Meta, YouTube, Microsoft Advertising).

Is Finance of America hiring?

Yes. 24 active roles as of the last update, with 6 posted in the past 30 days. Highest volume in marketing (6 open), finance (4), and operations (4), with roles spanning mid-level to VP-level seniority.

What challenges is Finance of America focused on?

Scaling acquisition volume, building new lead channels (influencer and affiliate), improving IT support and complaint handling processes, managing regulatory compliance across federal and state jurisdictions, and ensuring privacy regulation adherence.