FieldAssist Tech Stack

Sales automation for FMCG and CPG field teams with real-time tracking and order management

Software Development Gurugram, Haryana 201–500 employees Founded 2014 Privately Held

FieldAssist is a sales force automation platform built for FMCG and CPG brands managing distributed field operations. The stack is enterprise-grade (.NET Core, SQL Server, Azure) with strong BI integration (Power BI, Tableau), but the company is in feature stability and platform adoption mode rather than rapid expansion—only 2 roles posted in the last 30 days across a 201–500 headcount base. Pain points cluster around sales execution friction (complex planning, distribution inefficiency, churn) and operational challenges (collections, revenue booking), suggesting the product roadmap is focused on deepening existing customer value rather than new market entry.

Tech Stack 27 technologies

Core StackC# SQL Server JavaScript jQuery Angular Postman Power BI Tableau Figma Sketch Python pandas Excel PowerPoint NET Core ASP.NET MVC ASP.NET Core Entity Framework Entity Framework Core NUnit HTML CSS Kendo UI Azure App Service SQL Adobe XD Jupyter

What FieldAssist Is Building

◆Challenges

Bottlenecks in processes
Complex sales planning
Inefficient distribution
Tightening receivables risks
Ensuring timely collections
Accurate revenue booking
Increasing platform adoption
Identifying upsell opportunities
Reducing churn
Identifying gaps in product performance

▲Active Projects

New product pilots
Feature stability projects
User training for dms platform
Client communication on feature releases
Pilot new features
Monitor feature stability
Key account onboarding and implementation
Value engineering narratives
Mbr/qbr leadership
Responsive website design

Hiring Activity

Minimal15 roles · 2 in 30d

Department

Engineering

Support

Product

Sales

Customer-Success

Data

Design

Finance

Seniority

Lead

Mid

Senior

Junior

Intern

Manager

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About FieldAssist

FieldAssist provides a sales force automation and distributor management platform for FMCG and CPG brands. Core offerings include real-time sales tracking, order management, field execution, distributor operations, inventory tracking, and ERP integration. The product incorporates AI-driven features like sales recommendations and route optimization, plus image recognition for in-store compliance and stock audits. Founded in 2014 and headquartered in Gurugram, India, the company operates at 201–500 employees and hires primarily within India. The platform serves mid-market and enterprise CPG brands managing field sales teams and distributor networks.

HeadquartersGurugram, Haryana

Company Size201–500 employees

Founded2014

Hiring MarketsIndia

Frequently Asked Questions

What tech stack does FieldAssist use?

Backend: .NET Core, ASP.NET Core, Entity Framework Core, SQL Server, hosted on Azure App Service. Frontend: Angular, jQuery, Kendo UI. Data/BI: Power BI, Tableau, Python, pandas. Design tools: Figma, Adobe XD, Sketch. Testing: NUnit, Postman.

What is FieldAssist working on?

Current focus areas: feature stability, new product pilots, DMS platform user training, key account onboarding, responsive website design, and value engineering for sales narratives. MBR/QBR leadership and customer communication on releases are also active.