echoloc

Fellow Tech Stack

Premium home coffee equipment with connected hardware and specialty beans

Consumer Goods San Francisco, California 51–200 employees Founded 2013 Privately Held

Fellow designs and manufactures consumer coffee hardware—kettles, grinders, French presses—paired with a cloud-connected platform and curated specialty coffee. The tech stack (embedded C/C++, FreeRTOS, STM32, AWS, Figma) reflects a hardware-first company managing firmware, IoT connectivity, and design workflows simultaneously. Active hiring leans senior and principal, clustering in engineering and product roles, suggesting they're scaling both device complexity and platform infrastructure rather than selling existing SKUs.

Tech Stack 13 technologies

Core StackFigma AWS C++ SolidWorks GitHub Adobe Creative Cloud LVGL FreeRTOS C/C++ C STM32 Onshape RTOS

What Fellow Is Building

Challenges

  • Balancing cost, features, and timelines
  • Price sensitivity
  • Competitive set and emerging technologies
  • Connectivity between hardware devices and cloud backend
  • Customer education gaps
  • Product failure analysis
  • New product launch support
  • Factory manufacturing issues
  • Factory build quality
  • Manufacturing flow optimization

Active Projects

  • Ui/ux implementation for hardware products
  • Series 1 machine
  • Fellow drops weekly launch
  • Platform extensions
  • Brewing platform roadmap
  • Product vision and strategy for brewing platform
  • Business case development for brewing products
  • Ui library for iot devices
  • Brista communication layer upgrade
  • Espresso accessories

Hiring Activity

Accelerating15 roles · 9 in 30d

Department

Engineering
8
Product
3
Marketing
2
Design
1
Operations
1

Seniority

Senior
9
Principal
2
Intern
1
Junior
1
Manager
1
Mid
1
Company intelligence

Find more companies like Fellow by tech stack, pain points and active projects

Get started free

About Fellow

Fellow manufactures premium home-brewing equipment launched in 2013 from San Francisco. The product line spans kettles, grinders, French presses, and mugs, alongside a rotating selection of specialty coffee sourced from roasters. The company operates a hardware + software hybrid: connected devices talk to cloud backends, and the embedded engineering stack (STM32 microcontrollers, FreeRTOS real-time OS, AWS infrastructure) supports both current appliances and a brewing platform roadmap. Manufacturing and supply-chain challenges appear active (factory quality, build flow optimization, cost-feature-timeline tradeoffs), common to hardware-focused consumer companies at this scale.

HeadquartersSan Francisco, California
Company Size51–200 employees
Founded2013
Hiring MarketsUnited States, Lithuania, China

Frequently Asked Questions

What tech stack does Fellow use?

Embedded: C/C++, FreeRTOS, STM32 microcontrollers. Design: Figma, SolidWorks, Onshape, Adobe Creative Cloud. Backend/infrastructure: AWS, GitHub. Also LVGL for UI on IoT devices.

Where is Fellow headquartered?

San Francisco, California. Founded 2013. Hiring also active in Lithuania and China.

Similar Companies in Consumer Goods

Other companies in the same industry, closest in size