Sports nutrition brand scaling direct-to-consumer via effervescent supplements
Fast&Up India manufactures and sells sports nutrition supplements across India, with a stack anchored in SAP (Business One + HANA) for ERP and inventory, paired with Shopify for direct sales and Meta/Google for performance marketing. The hiring surge is almost entirely marketing-focused (7 of 10 open roles), while operational projects center on ERP-OMS-WMS integration and ecommerce automation—indicating a pivot from pure manufacturing toward omnichannel distribution and margin discipline.
Fast&Up India formulates and distributes sports nutrition supplements targeting active consumers and elite athletes, with a product line spanning pre-workout (Activate), hydration (Reload), post-workout recovery, immunity (Charge), protein (ProTotal), and everyday wellness (Vitalize multivitamin, Fortify bone health). Founded in 2015 and based in Mumbai, the company manufactures using Swiss effervescent technology and sells through direct-to-consumer channels (Shopify), marketplace partnerships, and brand collaborations. The team of 11–50 employees operates from a tight operational and finance core while aggressively scaling marketing and brand presence.
SAP Business One integrated with SAP HANA, alongside Tally for accounting. Current projects include integrating Unicommerce (marketplace connector) with SAP B1 and automating order processing across channels.
Sports nutrition and wellness supplements: Activate (pre-workout), Reload (electrolyte hydration), recovery formulas, Charge (immunity), ProTotal (protein), Vitalize (effervescent multivitamin), and Fortify (bone health).
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