FAM Realty Group | eXp Realty Tech Stack

Real estate team scaling sales ops with CRM automation and lead management

Real Estate San Marcos, California 11–50 employees Founded 2007 Self-Owned

FAM Realty Group is a San Marcos-based real estate team operating under eXp Realty, staffed entirely in sales roles with a 3:1 ratio of mid-to-senior agents. Their tech stack clusters around lead capture (IDX, Lofty CRM, HighLevel) and digital marketing (Google Ads, Meta, Instagram, TikTok), with active hiring accelerating — signaling a transition from solo agent operations toward team-based sales structures. Current project focus on inside sales follow-up, auto-booked appointments, and pipeline tracking reflects the friction points they're solving: lead volume, admin overhead, and daily task clarity.

Tech Stack 13 technologies

Core StackCanva Google Ads IDX Google Workspace Lofty CRM HighLevel YouTube GoHighLevel Meta Instagram TikTok Go High Level Google

What FAM Realty Group | eXp Realty Is Building

◆Challenges

Juggling every detail solo
Lack of leads
Cold leads
Lead chasing
Endless admin
Stuck prospecting and admin
Confusion about daily tasks
Toxic culture
Weak leads
Growth without structure

▲Active Projects

Inside sales follow-up
Lead engine
Pre-booked listing appointments
Auto-booked appointments
Listing coordination
Rural and lifestyle property sales
Land and luxury listings
Open house playbooks
Media and marketing branding
Pipeline tracking system

Hiring Activity

Accelerating30 roles · 15 in 30d

Department

Sales

Seniority

Mid

Senior

Junior

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About FAM Realty Group | eXp Realty

FAM Realty Group specializes in residential real estate sales, investing, and relocation services across the San Diego County region (Carlsbad, Oceanside) and rural/lifestyle properties. The business was founded in 2007 by Frances Mouser, who brings 20+ years of real estate and construction investment experience. The team serves buyers, sellers, and investors, with service lines spanning standard listings, foreclosures, short sales, and luxury/land properties. As a 11–50 person operation under eXp Realty, they are actively scaling their sales workforce with roles across mid-level and senior agent positions.

HeadquartersSan Marcos, California

Company Size11–50 employees

Founded2007

Hiring MarketsUnited States

Frequently Asked Questions

What CRM does FAM Realty Group use?

FAM Realty Group uses Lofty CRM and HighLevel (GoHighLevel) for lead management and automation, integrated with IDX for property data and Google Workspace for team operations.

What marketing channels does FAM Realty Group use?

FAM Realty Group runs campaigns across Google Ads, Meta, Instagram, TikTok, and YouTube, supplemented by Canva for creative assets and HighLevel for automation and follow-up sequencing.