Regional food brand scaling operations across Central Brazil
Família do Sítio is a 57-year-old food manufacturer headquartered in Brasília, selling coffee, cassava flour, farofa, and related staples across Central Brazil. The tech stack is enterprise-oriented (SAP, Oracle, TOTVS) but static—no migrations or new tool adoption underway. Hiring is operations-heavy (4 ops, 3 marketing, 2 manufacturing) weighted toward junior and mid-level roles, aligned with stated priorities around cost reduction and financial process automation rather than product innovation.
Família do Sítio manufactures and distributes food products—primarily coffee under the Café do Sítio brand, plus cassava derivatives, prepared farofa, and related dry goods. The company operates across Brasília, Goiás, and Palmas, with retail presence in supermarkets and a specialty espresso line (Speciale Espresso) sold to restaurants. The product portfolio expanded beyond coffee into flour and prepared foods as the brand grew from its Nordeste roots into Central Brazil. Current operational focus centers on financial efficiency, cost management, and sales expansion within the region.
Café do Sítio coffee is the flagship product and regional sales leader. The brand has expanded to include cassava flour (Farinha de Mandioca), prepared farofa, flocão, sweet polvilho, beans, and specialty espresso (Speciale Espresso) sold to restaurants.
Brasília, Distrito Federal, Brazil. The company was founded in 1967 and operates across Central Brazil, including Goiás and Palmas.
Enterprise and productivity tools: SAP, TOTVS, Oracle for operations; Microsoft 365, Teams, Outlook for collaboration; Excel and Power BI for financial reporting; Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva for marketing materials.
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