FALKE KGaA Tech Stack

Premium legwear and apparel manufacturer modernizing operations via CDP and ERP

Textile Manufacturing Schmallenberg, Nordrhein-Westfalen 1,001–5,000 employees Founded 1895 Privately Held

FALKE is a 130-year-old German family-owned textile company with 2,900+ employees across legwear, sportswear, and apparel. Active projects reveal a company in mid-modernization: customer data platform implementation, ERP transition, and tracking infrastructure upgrades are underway. Hiring skews toward sales and marketing roles (30 of 56 open positions), alongside manufacturing and product, suggesting a push to scale digital channels and data-driven operations while managing the operational complexity of legacy systems.

Tech Stack 27 technologies

Core StackAWS Asana Canva Meta Ads Google Ads Power BI Adobe Illustrator Adobe Premiere Pro After Effects Microsoft Office Google Tag Manager Google Analytics 4 PowerPoint Excel Teams Microsoft 365 Photoshop Pixel TikTok Pinterest Frontify Microsoft Fabric

AdoptingSalesforce Dynamics 365 Slack Tealium Adobe Real-Time CDP

What FALKE KGaA Is Building

◆Challenges

Improving tracking infrastructure
Optimizing administrative processes
Ensuring tracking data quality
Implementing customer data platform
Erp system transition
Konzernkonsolidierung
Aligning business processes
Meeting sales targets
Inventory management
Daily disruption resolution

▲Active Projects

Customer data platform implementation
Erp system transition preparation
Introducing tech manager governance
International sales
Procurement
Tracking infrastructure development
Tech manager governance implementation
B2b events and trade shows
Digital campaigns with key account retailers
Space planning and shop layout

Hiring Activity

Decelerating55 roles · 15 in 30d

Department

Sales

Marketing

Manufacturing

Product

Ops

Finance

Engineering

Logistics

Seniority

Junior

Intern

Mid

Manager

Senior

Lead

Notable leadership hires: Warehouse Outbound Team Lead

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About FALKE KGaA

FALKE manufactures and distributes premium legwear, apparel, functional sportswear, and accessories globally from its headquarters in Schmallenberg, Germany. The company operates a B2B2C model serving both retail partners and direct-to-consumer channels. Its tech stack reflects a hybrid stage: core tools are Microsoft 365, AWS, and Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) for brand and campaign work. The company is actively adopting Tealium, Adobe Real-Time CDP, Salesforce, and Dynamics 365 — a signal of consolidation around customer intelligence and order management. Manufacturing footprint spans Germany, Italy, and Austria; hiring is concentrated in those three countries.

HeadquartersSchmallenberg, Nordrhein-Westfalen

Company Size1,001–5,000 employees

Founded1895

Hiring MarketsGermany, Italy, Austria

Frequently Asked Questions

What is FALKE's tech stack?

Core: Microsoft 365, AWS, Google Analytics 4, and Adobe Creative Suite. Adopting: Tealium, Adobe Real-Time CDP, Salesforce, and Dynamics 365. Marketing: Google Tag Manager, Meta Ads, Google Ads, TikTok, Pinterest. Design: Canva, Frontify, Photoshop, Illustrator, Premiere Pro, After Effects.

What is FALKE working on?

Customer data platform implementation, ERP system transition, tracking infrastructure improvements, tech governance implementation, international sales expansion, and digital campaigns with key retail accounts. Pain points center on tracking data quality, administrative process optimization, and inventory management.