EXTE was formed in 2023 by merging three established European AdTech operators—SunMedia (video/content marketing in Spain and Latin America), Rich Audience (programmatic marketplace), and Adpone (publisher inventory optimization). The combined stack runs on Python, ClickHouse, Elasticsearch, and AWS, with heavy reliance on programmatic ad platforms (DV360, The Trade Desk, Prebid, Google Ad Manager). Active projects center on compliance, data dashboarding, ad-delivery debugging, and revenue automation—a pattern suggesting post-merger integration focused on operational consolidation rather than new-product launches.
EXTE operates as a unified AdTech platform serving publishers and advertisers across Europe, with headquarters in Madrid and hiring footprint spanning Spain, France, and Italy. The company manages programmatic advertising workflows, publisher-side inventory optimization, and video/content marketing capabilities. Their technology foundation uses data infrastructure (ClickHouse, Elasticsearch, MySQL) coupled with ad-serving and analytics tools (Salesforce, Power BI, Tableau, Looker, Data Studio). The product surface spans audience data (programmatic marketplace), publisher monetization, and campaign management—the three distinct capabilities inherited from the founding companies now operating under one platform and tech stack.
EXTE runs Python, MySQL, ClickHouse, Elasticsearch, and AWS as core infrastructure, with Salesforce for CRM, Grafana and Metabase for monitoring, and ad-platform integrations including DV360, The Trade Desk, Prebid, and Google Ad Manager.
EXTE is headquartered in Madrid, Community of Madrid, Spain. The company was founded in 2023 and employs 201–500 people.
Other companies in the same industry, closest in size