Excelsior Group Tech Stack

Amazon-native brand builder selling 5,000+ units daily across 11 brands

Consumer Electronics Hong Kong 11–50 employees Founded 2015 Privately Held

Excelsior Group operates a multi-brand e-commerce business on Amazon, moving inventory at scale (5,000+ units/day across 11 brands) with a lean 40-person team split between operations (8), design (4), and marketing (1). The tech stack—Excel, ChatGPT, Gemini, Photoshop, Adobe Illustrator, AWS, and Amazon Seller Central—reflects a design-forward, data-light operation optimized for speed over infrastructure. Pain points cluster heavily around inventory alignment and graphical-asset bottlenecks, suggesting operations and design are the constraint on growth velocity.

Tech Stack 11 technologies

Core StackAdobe Illustrator AWS Excel ChatGPT Gemini Photoshop CorelDRAW Amazon Seller Central Google Sheets

What Excelsior Group Is Building

◆Challenges

Inventory stockouts
Overstock situations
Driving sales performance of new products
Increasing demand in graphical assets
Inventory alignment with sales targets
Preventing stockouts or overstock
Sales performance optimization
Scaling product portfolio
Inventory management
Product launch coordination

▲Active Projects

Product launches
Pricing & marketing strategy
Inventory coordination
Amazon listings graphical assets
New brand logo design
Product launch ownership
Package and user manual design
New product development
Pricing strategy development
Product packaging and user manuals

Hiring Activity

Steady15 roles · 5 in 30d

Department

Ops

Design

Marketing

Seniority

Mid

Manager

Senior

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About Excelsior Group

Excelsior Group is a performance-driven consumer brand builder focused on identifying and scaling product gaps on Amazon. Founded in 2015, the company now operates 11 brands and sells over 5,000 units daily. The business model centers on rapid product development, in-house design and engineering, and aggressive testing cycles. The team is distributed across Eastern Europe and Southeast Asia (North Macedonia, Poland, Hungary, Romania, Serbia, Montenegro, Turkey, Croatia, Philippines, Indonesia) with headquarters in Hong Kong. Operations and design dominate the org structure, reflecting the capital-light, execution-focused nature of Amazon seller businesses.

HeadquartersHong Kong

Company Size11–50 employees

Founded2015

Hiring MarketsNorth Macedonia, Poland, Hungary, Romania, Serbia, Montenegro, Turkey, Croatia

Frequently Asked Questions

What is Excelsior Group's sales volume?

Excelsior Group sells over 5,000 units daily across 11 brands on Amazon. The company reported 62% growth in 2025 and ranks in the top 10 Amazon sellers.

Where does Excelsior Group hire?

Excelsior Group hires across North Macedonia, Poland, Hungary, Romania, Serbia, Montenegro, Turkey, Croatia, Philippines, and Indonesia. Current openings span operations, design, and marketing roles.

What tools does Excelsior Group use?

Primary tools include Excel, ChatGPT, Gemini, Photoshop, Adobe Illustrator, CorelDRAW, AWS, and Amazon Seller Central for operations, design, and marketplace management.