Ethos Tech Stack

Direct-to-consumer life insurance with instant underwriting and digital issuance

Insurance Austin, Texas 501–1,000 employees Founded 2016 Privately Held

Ethos issues life insurance directly to consumers through a technology-first platform built on Django, React, and PostgreSQL. The company is actively scaling its underwriting and conversion infrastructure—evidenced by projects around funnel optimization, A/B testing, and zero-to-one product launches—while wrestling with underwriting efficiency and compliance complexity. Leadership hiring (27 senior roles, 7 director-level) reflects a growth-stage company building out management depth as it approaches 1,000 employees.

Tech Stack 56 technologies

Core StackSlack Salesforce JavaScript Django Ruby on Rails PostgreSQL React Webpack Iterable Braze HubSpot Zapier n8n Make Playwright Selenium Postman Google Sheets Google Docs Google Slides Microsoft Office Excel Meta TikTok YouTube Instagram X SQL HTML CSS+23 more

What Ethos Is Building

◆Challenges

Scaling quickly
Improving conversion rates
Security gaps
Optimizing underwriting production
Improving underwriting efficiency
Reducing process friction
Managing compliance monitoring and testing
Streamlining life insurance process
Process inefficiencies
Scaling customer experience organization

▲Active Projects

Launch new insurance products
Data security awareness and training
A/b testing initiatives
Landing pages
Zero-to-one experiences
Optimizing conversion funnel
Strategic distribution partnership onboarding
Design system development
Security framework development
Robust pipeline of performance creative for paid social advertising

Hiring Activity

Decelerating75 roles · 20 in 30d

Department

Product

Engineering

Marketing

Ops

Support

Design

Sales

Security

Seniority

Senior

Mid

Staff

Director

Manager

Junior

Principal

Lead

Notable leadership hires: Creative Director, Product Director

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About Ethos

Ethos operates as a direct life insurance issuer, handling underwriting, issuance, and policy administration in-house rather than acting as an agent or broker. Founded in 2016 and headquartered in Austin, the company has grown to 501–1,000 employees and counts itself among the largest U.S. life insurance issuers by policy count. The technology stack (Django, React, PostgreSQL) supports both consumer-facing digital workflows and internal operations; Salesforce, Braze, and Iterable drive customer engagement and retention. Core challenges are scaling the underwriting process, reducing friction in the application flow, and managing regulatory compliance across state licensing and monitoring obligations.

HeadquartersAustin, Texas

Company Size501–1,000 employees

Founded2016

Hiring MarketsUnited States, India, Singapore

Frequently Asked Questions

What tech stack does Ethos use?

Ethos builds on Django and React for application logic, PostgreSQL for persistence, and Salesforce for CRM. Marketing automation runs on Braze and Iterable; QA and testing use Playwright and Selenium. Internal operations rely on Google Workspace, HubSpot, and Zapier for workflow automation.

Is Ethos hiring engineers?

Yes. Engineering has 10 open roles spanning mid, senior, and staff levels. Hiring velocity is decelerating but the department remains a focus area given active projects on design systems, security frameworks, and platform scalability.