EQOM Group operates a portfolio of online retail stores focused on sexual wellness across Benelux, DACH, France, and Scandinavia. The stack is data-heavy (Databricks, dbt, SQL, Power BI, Python) paired with demand-generation tools (Google Ads, Microsoft Advertising, Google Shopping), reflecting a performance-marketing-driven GTM. Active projects span SEA optimization, automation and AI bidding, and product compliance—suggesting the company is scaling paid-channel efficiency while managing regulatory friction across multiple jurisdictions.
EQOM Group is a Netherlands-based retailer operating a network of online stores in the sexual wellness category across Western and Northern Europe. Founded in 2020, the company is structured around connected e-commerce properties serving Benelux, DACH (Germany, Austria, Switzerland), France, and Scandinavia. Revenue generation relies on paid-search and shopping-channel advertising, supported by internal data infrastructure (Databricks, dbt, Power BI). Key operational challenges include multi-country regulatory compliance for product listings, building sustainable purchasing and financial governance structures, and optimizing cash conversion cycles—common friction points for multi-territory e-commerce operators managing platform restrictions and inventory complexity.
Databricks, dbt, SQL, Power BI, Python for analytics and data; Google Ads, Microsoft Advertising, Google Shopping, Google Analytics for demand generation and performance tracking.
Veendam, Groningen, Netherlands. The company operates e-commerce stores across Benelux, DACH, France, and Scandinavia.
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