EPTV operates four affiliated television stations serving communities across interior São Paulo and Southern Minas, reaching millions daily. The tech stack reveals a traditional broadcast operation modernizing through cloud infrastructure—heavy Microsoft (365, Azure, SQL Server) and Adobe creative tools—paired with emerging data capabilities (Azure Data Factory, Power BI, Python). Hiring is heavily weighted toward marketing and interns, suggesting either cost-conscious scaling or a talent pipeline play; engineering capacity (4 roles) remains thin relative to stated digital transformation ambitions.
EPTV is a privately held regional broadcaster established in 1979, operating four television stations (Campinas, Ribeirão Preto, Sul de Minas, Central) as Globo affiliates. The company reaches millions in interior São Paulo and Southern Minas with local news, regional events, and advertising inventory. Core revenue flows from on-air advertising and sponsorships for local businesses. The organization has shifted toward digital-first thinking since 2007 and now pursues adjacent revenue streams: branded content, localized Globo product adaptation, and data-driven campaign optimization. The 501–1,000 headcount operates across broadcast production, journalism, sales, and increasingly, marketing and data functions.
EPTV runs Microsoft 365, Azure (Data Factory, Data Lake, SQL), SQL Server, and Adobe Premiere Pro/After Effects for production. Python and ASP.NET Core support internal tools; Power BI and Google Analytics inform audience and campaign analytics.
Priority projects include localizing Globo products for regional markets, refreshing media kits, developing branded content strategy, and improving SEO/content delivery optimization. Data reliability and post-sale service excellence are stated operational gaps.
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