EnableAll Tech Stack

AI-powered accessibility compliance platform for Shopify merchants

Software Development Greater London 11–50 employees Founded 2021 Privately Held

EnableAll builds an accessibility app for Shopify storefronts, automating WCAG compliance and accessibility testing via Selenium, Playwright, and Cypress. The stack is testing-heavy—three browser automation tools—reflecting the core challenge: programmatically scanning and remediating accessibility gaps across live customer sites. Hiring is senior-skewed (4 of 6 named roles) and concentrated in engineering and marketing, signaling product-market fit validation and early demand generation rather than sales-driven growth.

Tech Stack 12 technologies

Core StackSelenium Playwright Cypress Jest Shopify Jira Google Ads HubSpot Lighthouse Git LinkedIn Meta

What EnableAll Is Building

◆Challenges

Compliance with accessibility standards
Meeting high accessibility standards
Compliance with changing regulations
Identifying gaps in accessibility guidelines
Ensuring product accessibility
Ensuring platform reliability
Ensuring accessibility compliance
High performance on client sites
Scaling demand engine
Converting trial users

▲Active Projects

Shaping accessibility platform
Creating best-in-class accessibility tools
Reviewing product accessibility gaps
Agency partner programme launch
Co-selling and referral relationships
Ecosystem expansion across ecommerce and cms platforms
Accessibility testing on live customer websites
Automated test suite development for web-based saas platform
Scaling demand engine
Optimising paid acquisition

Hiring Activity

Accelerating8 roles · 5 in 30d

Department

Engineering

Marketing

Product

Sales

Seniority

Senior

Lead

Mid

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About EnableAll

EnableAll is a UK-based SaaS platform launched in 2021 that helps Shopify merchants achieve digital accessibility compliance while improving conversion and SEO. The product targets the 1-in-4 customer segment with disabilities, turning accessibility from a legal and operational burden (WCAG requirements, ADA/EAA risk, fines) into a revenue lever through inclusive shopping experiences. The company operates across three zones: automated accessibility testing on live storefronts, agency partner programs and co-selling relationships, and ecosystem expansion into adjacent ecommerce and CMS platforms. Current scaling focus is on demand generation and trial-to-customer conversion.

HeadquartersGreater London

Company Size11–50 employees

Founded2021

Hiring MarketsUnited Kingdom

Frequently Asked Questions

What tech stack does EnableAll use?

Selenium, Playwright, Cypress, Lighthouse for browser automation and testing; Jest for unit testing; Shopify as the core platform integration; Jira for project management; HubSpot for CRM and marketing automation; Google Ads, LinkedIn, and Meta for paid channels.

What is EnableAll working on?

Core efforts include shaping the accessibility platform, developing automated test suites for web-based SaaS, launching an agency partner program, building co-selling and referral relationships, expanding into broader ecommerce and CMS ecosystems, and scaling demand generation and paid acquisition.