Knowledge management and process automation for service organizations
Embrace builds software that bridges process automation and human expertise—automating routine work while surfacing the right person at the right moment. The tech stack (C#, ASP.NET Core, React, SQL Server, Azure, GraphQL) is conventional enterprise Microsoft, but the addition of Claude and Semantic Kernel signals a pivot toward AI-assisted knowledge retrieval. Current hiring is engineering-heavy (4 of 6 open roles) with mid-level dominance, matching active work on self-service platforms and field service solutions.
Embrace, founded in 2010 and based in Groningen, serves mid-market organizations that need to digitize customer service and internal knowledge workflows. The product suite spans housing allocation platforms, customer contact centers, tenant portals, and social intranets—all designed to automate routine inquiries while enabling staff to tap a live network of internal experts when human judgment matters. The company operates in the Netherlands with a team of 51–200 people. Core pain points they solve include reducing manual repair requests, streamlining service operations, and optimizing field service workflows.
Embrace builds on C#, ASP.NET Core, React, SQL Server, and Azure. They recently added Claude and Semantic Kernel, indicating investment in AI-driven knowledge retrieval.
Active projects include a self-service repair request platform, cross-channel user experience consistency, digital channel roadmap execution, and field service solutions.
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