EMAX Beauté International Sdn Bhd Tech Stack

Multi-brand beauty and wellness group scaling e-commerce and omnichannel operations across Malaysia

Wellness and Fitness Services Wilayah Persekutuan, Kuala Lumpur 51–200 employees Founded 2011 Privately Held

EMAX Beauté operates a portfolio of five beauty and wellness brands across Malaysia with a dual-track business model: physical centres in premium shopping malls (Pavilion Bukit Jalil, The Exchange TRX, Mid Valley) and growing direct-to-consumer channels through Upbound's web platform and marketplace presence on Shopee. The hiring mix is heavily marketing-skewed (7 of 20 active roles) with concurrent pushes in engineering and sales, indicating a shift from service-led operations toward digital customer acquisition and logistics scale.

Tech Stack 26 technologies

Core StackAWS Google Ads Shopify Adobe Premiere Pro After Effects Canva Adobe Creative Cloud Adobe Photoshop Adobe Illustrator Slack Zapier Make Shopee Meta TikTok WhatsApp Google Analytics 4 DaVinci Resolve Instagram Microsoft Office YouTube Adobe XD Notion Google Workspace ChatGPT Claude

What EMAX Beauté International Sdn Bhd Is Building

◆Challenges

Improving campaign efficiency
Logistics delays
Margin leakage
Optimizing marketing performance
Scaling distribution across markets
Regulatory compliance for market entry
High transaction volumes
System bottlenecks
Complex production incidents
Inefficiency reduction

▲Active Projects

Sampling events
System performance & optimization
Grow online sales via upbound website and marketplaces
Build crm flows via email, sms, and whatsapp
Run rapid experiments: new bundles, flash sales, landing pages, referral codes
Scalable export processes
Playbooks and sops for export execution
Brand activation events
Community events
Merchandise strategy

Hiring Activity

Accelerating20 roles · 20 in 30d

Department

Marketing

Engineering

Sales

Support

Beauty

Data

Healthcare

Ops

Seniority

Senior

Mid

Junior

Manager

Intern

Notable leadership hires: AI Knowledge Lead

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About EMAX Beauté International Sdn Bhd

EMAX Beauté International is a privately held Malaysian beauty and wellness group founded in 2011, operating five branded sub-entities: Beauté Library, Curvena, B+ Clinic, Upbound, and NX4. The company delivers aesthetic treatments, wellness services, and skincare products through a network of physical centres in Klang Valley and Johor Bahru, supplemented by an e-commerce presence across owned platforms and third-party marketplaces. The group maintains in-house research and development focused on formulations tailored for Asian skin, and runs Emax Academy, a professional training platform for practitioners. The tech stack leans toward marketing and content creation (Adobe suite, video editing, Canva, social channels including Shopee, Instagram, TikTok, YouTube) alongside operational tools (Shopify, AWS, Zapier, Make, Notion, Slack). The company is 51–200 employees based in Kuala Lumpur and is actively hiring across marketing, engineering, sales, and support functions.

HeadquartersWilayah Persekutuan, Kuala Lumpur

Company Size51–200 employees

Founded2011

Hiring MarketsMalaysia

Frequently Asked Questions

What tech stack does EMAX Beauté use?

EMAX Beauté uses Shopify and AWS for e-commerce and infrastructure, Shopee for marketplace presence, Adobe Creative Cloud for content, Google Workspace and Slack for operations, Zapier and Make for workflow automation, ChatGPT and Claude for AI tasks, and Notion for documentation.

What is EMAX Beauté working on?

Current projects include scaling online sales via Upbound's website and marketplaces, building CRM automation flows across email, SMS, and WhatsApp, running rapid marketing experiments (bundles, flash sales, landing pages, referral codes), export process optimization and playbooks, and brand and community activation events.