EDNA International GmbH Tech Stack

Frozen bakery wholesale distributor across Europe with 40,000+ customers

Wholesale Zusmarshausen, Bayern 501–1,000 employees Founded 1951 Privately Held

EDNA is a 70-year-old frozen bakery and fine-food wholesaler serving HoReCa operators and bake-off retailers across Europe via 19 distribution centers and three production facilities. The hiring mix is heavily skewed toward manufacturing (14 roles) and logistics (12 roles), with minimal engineering (3 roles) — typical of a legacy wholesale operation scaling operational capacity rather than digitizing. Current projects focus on customer acquisition in HoReCa, sustainability reporting, and expanding the B2B service center, while pain points cluster around production retrofitting, regulatory tracking, and process optimization.

Tech Stack 10 technologies

Core StackAdobe InDesign Adobe Photoshop Adobe Illustrator Adobe Creative Cloud Microsoft Office Microsoft 365 Dynamics NAV Adobe Excel

What EDNA International GmbH Is Building

◆Challenges

Retrofitting production lines
Expanding sustainability reporting
Identifying regulatory changes
Customer win-back
Optimizing production processes
Ensuring safety hygiene quality standards
Expanding service center
Expanding market position
Meeting reduction targets
Expanding company-wide reporting

▲Active Projects

Revenue-boosting sales projects in horeca
Project calculations for sustainability initiatives
Dual system packaging licensing
Print product layout
Online campaign design
Building new b2b service center
Expanding production site
Customer-specific product and solution concepts
Sales presentations at trade shows
Verkaufs- und marketingaktionen

Hiring Activity

Decelerating50 roles · 9 in 30d

Department

Manufacturing

Logistics

Sales

Ops

Engineering

Finance

Marketing

Data

Seniority

Junior

Mid

Lead

Intern

Senior

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About EDNA International GmbH

EDNA International manufactures and distributes frozen bakery products, fine foods, and non-food items to HoReCa and bake-off retailers. The company operates one of Europe's largest assortments with over 10,000 SKUs, serving approximately 40,000 customers annually across the continent via a closed cold-chain network. Distribution spans three production sites, 19 European distribution centers, and three wholly-owned subsidiaries. The company employs roughly 600 staff and serves customers through multiple channels: in-house service center, field sales, and an online shop. Current expansion initiatives include new production capacity and an upgraded B2B service center.

HeadquartersZusmarshausen, Bayern

Company Size501–1,000 employees

Founded1951

Hiring MarketsGermany

Frequently Asked Questions

What is EDNA International's main business?

EDNA manufactures and distributes frozen bakery products, fine foods, and non-food items to HoReCa and bake-off operators. The company offers over 10,000 SKUs and supplies approximately 40,000 customers across Europe annually.