Wealth management and workplace retirement advisory serving 1.3M+ clients
Edelman Financial Engines is a 1,000+ person wealth advisory firm with dual operating models: high-net-worth individuals through Wealth Management, and employees at enterprise clients through Employer Services (401k rollovers, retirement planning). The tech stack reveals a services business modernizing its delivery layer—TypeScript/React frontends on AWS Lambda infrastructure, Salesforce for client/employer relationship management, and heavy compliance machinery (Active Directory, Okta, CyberArk, SOC 2). Active hiring skews heavily toward finance and support operations (79 of 119 roles), with only 3 engineering headcount and minimal product velocity; this is a sales-and-advice-led org optimizing existing service delivery rather than building new platforms.
Notable leadership hires: Creative Director, Team Lead, Financial Planning Director
Founded in 1987, Edelman Financial Engines serves over 1.3 million clients across two main channels: direct wealth management for individuals and families, and integrated financial solutions delivered to employees at large employers. The firm offers investment advisory, retirement planning, tax planning, 401(k) management, and estate planning services. Operations span the United States and India. The company is headquartered in Santa Clara, California, and maintains an independent, fiduciary structure. Core pain points center on client and employer retention, advisor performance, system scalability, and cost reduction in service delivery—typical for a maturing advisory firm handling high-touch relationship management at scale.
TypeScript, React, Java, Python, SQL, AWS (Lambda, CloudFormation), Azure AD, Okta, Salesforce, Tableau, QuickSight, DocuSign, and Adobe Experience Platform. Identity and compliance infrastructure includes Active Directory, CyberArk, and SOC 2 controls.
Santa Clara, California. The company also maintains significant operations in India and serves clients across the United States.
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