Sustainable apparel manufacturer scaling e-commerce and logistics in Peru
WASKA is a Peruvian apparel maker focused on organic, environmentally conscious clothing, operating across Shopify storefronts and Amazon channels. The tech stack reveals a logistics-first organization: AWS and Shopify for commerce, QuickBooks for accounting, and advertising tech (Google Ads, Meta Ads) paired with emerging AI-driven tools for campaign optimization. The 20 active roles skew heavily toward logistics and marketing—indicating supply-chain and channel-scaling priorities—while engineering and data remain minimal, suggesting the company outsources platform development and relies on third-party analytics (Looker Studio).
WASKA manufactures sustainable apparel from Peru using organic materials, targeting consumers seeking environmentally responsible fashion alternatives. The company operates direct-to-consumer channels via Shopify and third-party marketplaces, particularly Amazon, where logistics and shipping efficiency are critical operational challenges. With 11–50 employees based in Villa El Salvador, the team is structured around fulfillment, marketing, and finance functions, supported by cloud infrastructure on AWS. Active hiring across logistics, marketing, and finance suggests the company is scaling order volumes and advertising spend while managing inventory complexity.
WASKA operates on Shopify for direct sales and Amazon for third-party marketplace distribution. Both channels integrate with AWS backend infrastructure and use Looker Studio for analytics and reporting.
WASKA runs campaigns via Google Ads and Meta Ads, supported by Meta Business Suite and LinkedIn Sales Navigator. The company is actively exploring AI-driven advertising tools and executing affiliate marketing and content creator outreach programs.
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