Research and analytics platform for political and consumer polling
Echelon Insights operates a lean data team (5 headcount) building polling and voter analytics infrastructure. The stack is analyst-heavy—Excel, R, SPSS, Tableau for modeling and visualization—with PostgreSQL and Python for pipeline work. Active projects center on a national voter file, survey-data integration, and predictive behavior models; pain points cluster around pipeline inefficiency and cross-source data integration, suggesting internal tooling maturity is the constraint on scaling.
Echelon Insights is a market research firm founded in 2014 and based in Alexandria, VA. The company combines polling expertise with digital analytics to serve political campaigns, advocacy organizations, and consumer brands. Core operations revolve around maintaining a continuously-updated voter and consumer database, automating survey workflows, and building predictive models to segment and target audiences. The team uses standard analytics tools (Tableau, R, SPSS) alongside custom data pipelines (PostgreSQL, Python) to process research at scale.
Primary tools: Excel, R, SPSS, Tableau, PostgreSQL, MySQL, Python, SQL, D3.js for visualization. Also uses Microsoft Access and Claude for analysis workflows.
Alexandria, VA. Founded in 2014, the company operates as a partnership with 11–50 employees.
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