Dustin is a public IT distributor and managed services provider across the Nordics and Benelux, operating a 280,000-product catalog with a strong Azure and Windows-native tech stack (Azure, Power Platform, Microsoft 365, Kubernetes, Docker). The company is working through operational friction—cost control, payment collection cycles, and cross-functional coordination gaps appear consistently in pain points—while scaling cloud integration and managed services delivery. Hiring has decelerated (10 roles in the last 30 days vs. 65 open), with sales-heavy headcount but modest engineering capacity, suggesting a sales-and-delivery-led business model rather than product-driven expansion.
Notable leadership hires: Technical Team Lead, Technical Lead
Dustin distributes IT hardware, software, and services to corporate buyers, public sector organizations, and consumers across the Nordic region and Benelux. Over 90% of revenue comes from corporate clients. The company maintains roughly 2,300 employees across sales, delivery, and support functions, and has been listed on Nasdaq Stockholm since 2015. Current priorities include managed services platforms, Azure cloud migration projects (Azure Migrate, landing zone setup), and contract-focused commercial strategy—all aimed at modernizing customer IT environments while improving margins and operational efficiency.
Dustin's stack is primarily Microsoft-native: Azure, Power Platform, Microsoft 365, Teams, Exchange, Office, and Power BI. Infrastructure: Kubernetes, Docker, SQL. Vendor ecosystem: Dell, HPE, Cisco, Fortinet, Extreme Networks. Advertising and analytics: Google Ads, Facebook Ads Manager, LinkedIn Ads, Google Analytics.
Stockholm, Sweden (Nacka Strand). Founded in 1984 and listed on Nasdaq Stockholm since 2015. Operates with approximately 2,300 employees across the Nordic and Benelux regions.
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