A/B testing and CRO platform for e-commerce conversion optimization
DRIP Agency runs a conversion rate optimization practice built on A/B testing infrastructure for e-commerce brands. The tech stack (Google Analytics 4, Hotjar, Kameleoon, VWO, Dynamic Yield, Nosto, Bloomreach, Monetate) shows heavy reliance on third-party testing and personalization vendors rather than proprietary testing engine — suggesting a services-led model layered on established platforms. Active hiring is concentrated in marketing and sales management roles, consistent with scaling customer acquisition rather than product expansion.
DRIP Agency, founded in 2018 and based in Berlin, helps e-commerce brands optimize conversion rates and average order value through A/B testing and conversion rate optimization consulting. The company works with direct-to-consumer brands across Shopify ecosystems and adjacent channels. Core offerings include A/B test strategy, landing page optimization, on-site personalization deployment, and broader e-commerce consulting. The organization operates at 51–200 employees with accelerating hiring velocity focused on marketing and sales roles.
DRIP uses Google Analytics 4, Hotjar, Kameleoon, VWO, Dynamic Yield, Nosto, Bloomreach, and Monetate — a multi-vendor approach combining analytics, heatmapping, and personalization platforms rather than a single proprietary tool.
DRIP focuses on Shopify-based e-commerce brands and offers specialized landing page optimization, personalization deployment, and A/B test roadmap development for direct-to-consumer sellers.
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