Dreamworld and SkyPoint Tech Stack

Theme park, water park, and observation deck operator across Gold Coast Australia

Hospitality Coomera, Queensland 501–1,000 employees Founded 1981 Public Company

Dreamworld operates three leisure attractions on Australia's Gold Coast: a flagship theme park with wildlife precincts, a seasonal water park, and an observation deck 230m above Surfers Paradise. The tech stack is heavily skewed toward marketing automation (Braze, Meta, TikTok, Google Ads) and creative production (Adobe suite, Figma), reflecting an active shift from agency-led campaigns to in-house paid media—a shift supported by accelerating hiring in operations and marketing roles. Pain points around ROAS optimization and customer acquisition cost signal a maturing digital marketing function.

Tech Stack 17 technologies

Core StackGoogle Ads Braze Adobe Illustrator After Effects Figma Google My Business Meta TikTok Google Analytics 4 Microsoft Project CMMS Bose Dante macOS UDP Photoshop InDesign

What Dreamworld and SkyPoint Is Building

◆Challenges

Moving from agency to in‑house
Improving roas across channels
Reducing cpa while preserving volume
Coordinating maintenance shutdowns
Balancing operational needs with safety

▲Active Projects

In‑house paid media function
Campaign build and qa across dreamworld, whitewater world and skypoint
Shutdown scheduling
Maintenance planning
Dreamworld night market

Hiring Activity

Accelerating15 roles · 9 in 30d

Department

Ops

Marketing

Design

Engineering

Life

Research

Security

Support

Seniority

Junior

Mid

Lead

Manager

Senior

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About Dreamworld and SkyPoint

Dreamworld is a public hospitality operator based in Coomera, Queensland, running three distinct visitor attractions. The flagship Dreamworld theme park includes thrill rides, family attractions, and native wildlife experiences (koalas, kangaroos, tiger exhibits). WhiteWater World, an adjacent water park, operates seasonally and features slides and wave pools. SkyPoint Observation Deck occupies levels 77–78 of the Q1 Tower in Surfers Paradise, offering 360-degree views across the Gold Coast. The company employs 501–1,000 staff and is actively building internal marketing and operations capability.

HeadquartersCoomera, Queensland

Company Size501–1,000 employees

Founded1981

Hiring MarketsAustralia

Frequently Asked Questions

What tech stack does Dreamworld use?

Dreamworld's core stack includes Google My Business, Google Ads, Meta, and TikTok for paid media; Braze for marketing automation; Google Analytics 4 for analytics; Microsoft Project for resource planning; CMMS for maintenance management; and the Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects) plus Figma for design.

What is Dreamworld working on?

Active projects include building an in-house paid media function (moving away from agency dependency), running multi-property campaign builds across Dreamworld, WhiteWater World, and SkyPoint, optimizing maintenance shutdown scheduling, improving maintenance planning processes, and launching the Dreamworld Night Market experience.