Draivi Tech Stack

Performance marketing platform for financial services lead generation across the Nordics and Europe

Advertising Services Helsinki, Southern Finland 11–50 employees Founded 2012 Privately Held

Draivi operates a lead-generation and comparison platform for banks, brokers, insurance, and energy companies across Nordic and European markets. The tech stack centers on GCP + BigQuery + machine learning (XGBoost, LightGBM) paired with ad-network integrations (TikTok, Snapchat, Microsoft Advertising), and the company is actively adopting PSD2 APIs for real-time financial pre-qualification — a signal they're shifting from static comparison models toward direct integration with partner systems. Hiring velocity is accelerating across sales (4 open roles) and data (1), with concurrent projects spanning ML lifecycle, real-time operational predictions, and platform expansion.

Tech Stack 11 technologies

Core StackBigQuery Canva WordPress GCP XGBoost LightGBM SQL Microsoft Advertising TikTok Ads Snapchat Ads

AdoptingPSD2

What Draivi Is Building

◆Challenges

Scaling product fast
Onboarding lenders
Validating commercial traction
Moving from batch models to production workflows
Cost efficiency of bigquery
Data quality across countries
Expanding partner network
Optimizing partner revenue

▲Active Projects

Psd2-enabled pre-qualification platform
Financiar24.es platform
University partnership program
Trainee and early talent programs
Employer branding activities
End-to-end lifecycle of ml models
Real-time operational predictions
Scalable feature tables for ml consumption

Hiring Activity

Accelerating9 roles · 7 in 30d

Department

Sales

Data

Marketing

Product

Seniority

Manager

Junior

Senior

Mid

Company intelligence

Find more companies like Draivi by tech stack, pain points and active projects

Get started free

About Draivi

Draivi is a performance marketing platform connecting consumers with financial and utility products in the Nordics, Spain, Germany, and beyond. The business model centers on lead generation and customer acquisition through owned comparison websites and white-label partner integrations; the platform serves over 400,000 monthly active consumers and maintains a registered user base exceeding 4 million. Core operations combine lead sourcing and qualification (paid media via TikTok, Snapchat, Microsoft Advertising) with ML-driven matching and conversion optimization (BigQuery, XGBoost, LightGBM). The company operates from Helsinki with distributed hiring across Spain, Finland, and Mexico, suggesting regional sales and content presence.

HeadquartersHelsinki, Southern Finland

Company Size11–50 employees

Founded2012

Hiring MarketsSpain, Finland, Mexico

Frequently Asked Questions

What tech stack does Draivi use?

GCP, BigQuery, XGBoost, LightGBM, SQL, Microsoft Advertising, TikTok Ads, Snapchat Ads, Canva, WordPress. Currently adopting PSD2 APIs for financial data integration.

How many users does Draivi's platform reach?

Over 400,000 monthly active consumers across comparison websites and more than 4 million registered users across Nordics, Spain, Germany, and additional markets.