WhatsApp engagement platform for enterprise customer relationships
DoubleTick builds a WhatsApp-native CX suite for enterprises, with a tech stack anchored in TypeScript/Node.js backend services (NestJS, PostgreSQL, MongoDB) and modern frontend tooling (Next.js, Figma). The company is sales and marketing-heavy—53 open roles skew 38% toward sales and marketing combined—while engineering capacity remains constrained at just 5 open positions, suggesting DoubleTick is prioritizing go-to-market execution over platform expansion.
Notable leadership hires: Head Marketing, Head of Growth
DoubleTick is a WhatsApp Technology Partner building automation and relationship-management tools for mid-market and enterprise customers. The platform is designed to help companies scale customer engagement through WhatsApp-native bots, conversational journeys, and integrations with major CRM and ERP systems (Salesforce, SAP, Oracle, Zoho, LeadSquared). Founded in 2017 and based in Mumbai, the company operates across India and the UAE with a 51–200-person team. Revenue-stage pain points—sales funnel efficiency, conversion, post-sale adoption, and customer success scaling—indicate active growth challenges.
DoubleTick's core stack is TypeScript and Node.js (NestJS), with PostgreSQL and MongoDB for data, Elasticsearch for search, and Next.js for frontend. Integration touches include SAP, Oracle Payroll, Salesforce, Zoho, and WhatsApp Business API.
DoubleTick is headquartered in Mumbai, Maharashtra, India. The company was founded in 2017 and operates with 51–200 employees across India and the UAE.
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