Direct insurance platform for car, home, pet, and life cover in South Africa
Dotsure operates a multi-line insurance platform built on a .NET/C# stack with SQL Server and Azure infrastructure, now moving toward conversational AI and generative systems. The tech foundation is mature and well-established (Dapper ORM, ASP.NET MVC), but the project list reveals a pivot: dealer partnerships, lead optimization, and AI agents suggest a shift from pure direct-to-consumer toward a partnership-driven model. Hiring is balanced across sales, engineering, and data, with a newly established Head of Data role — consistent with scaling pricing models and claims analytics.
Notable leadership hires: Head of Data
Dotsure.co.za is a licensed non-life insurer and financial services provider based in George, Western Cape, offering car, home, pet, and life insurance directly to South African consumers. Founded in 2011, the company operates with 501–1,000 employees and has positioned itself around low-friction, self-service insurance products. The business model is now expanding into dealer partnerships and institutional relationships, evidenced by active projects in motor dealer expansion, partnership pipeline management, and lead flow optimization. Tech-wise, the company runs on Microsoft platforms (C#, .NET, Azure, SQL Server) with analytics tools (Snowflake, Power BI, Qlik, Tableau) and early-stage AI capabilities (Azure AI Foundry, Copilot Studio).
Dotsure's core stack is C#, .NET, ASP.NET MVC, SQL Server, and Azure DevOps. Analytics and BI run on Snowflake, Power BI, Qlik Sense, and Tableau. Emerging AI work uses Azure AI Foundry and Copilot Studio.
Active projects include conversational AI agents, generative AI systems, motor dealer partnership expansion, lead flow optimization, pricing model development, and claims trend analysis. The company is also building campaign management and dealer profile tools.
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