Essential oils and wellness products with direct-to-consumer distribution
doTERRA manufactures and distributes essential oils and wellness products through a multi-channel model, backed by SAP, Workday, and Oracle PLM. The company is actively scaling paid social acquisition (5 marketing roles open, paid social optimization appearing across multiple pain points) while managing complex supply-chain and regulatory compliance workflows — a hiring and project pattern consistent with a DTC brand expanding internationally across product lines and geographies.
Notable leadership hires: HR Director
doTERRA is a wellness and beauty company founded in 2008, headquartered in Pleasant Grove, Utah, with 1,001–5,000 employees. The business manufactures and distributes essential oils, weight-management products, and skincare across multiple geographies. Operations are anchored in SAP (ERP), Workday (HR), and Oracle PLM (product lifecycle), with social-media channels (Instagram, Facebook, TikTok, Pinterest) serving as primary customer acquisition and engagement surfaces. The company maintains an on-site campus with fitness, childcare, and health facilities. Current expansion focuses on new product launches, international market registration, and paid social performance optimization.
doTERRA runs SAP for enterprise resource planning, Workday for human resources, Oracle PLM for product lifecycle management, and SAP Commerce Cloud for e-commerce. Social channels (Instagram, YouTube, TikTok, Pinterest) are core to their go-to-market.
doTERRA is headquartered in Pleasant Grove, Utah. The company also hires actively in South Africa and Ireland, signaling international operational footprint.
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