Healthcare marketplace connecting doctors and patients across Latin America
Doctoralia Colombia operates a two-sided marketplace linking healthcare professionals with patients, built on Node.js + React + Kafka infrastructure. Sales-heavy hiring (8 roles open) paired with active projects on renewal strategy, upsell, and adoption indicate a mature product facing unit-economics pressure—churn risk and low renewal rates appear to be core strategic challenges. Concurrent engineering work on microservices migration and AI/ML integration suggests the platform is modernizing its backend while layering new features to drive adoption.
Doctoralia Colombia is the Colombian market arm of a global healthcare connectivity platform. The company operates a two-sided marketplace where patients discover healthcare providers and book appointments, while providers gain practice-management tools and patient acquisition channels. The 11–50 person team is concentrated in sales and customer success, with smaller engineering, support, finance, legal, and operations groups. Core infrastructure runs on Node.js, React, and message-queue systems (Kafka, RabbitMQ); operations rely on Salesforce, HubSpot, and Tableau for CRM and analytics.
Node.js, TypeScript, React, Kafka, RabbitMQ, Docker, Kubernetes, SQL, Salesforce, HubSpot, and Tableau. The stack reflects a microservices-ready architecture with modern frontend and event-driven backend components.
Core projects include renewal and upsell strategy, AI product onboarding for clinics, patient management system improvements, microservices migration, and data-driven anomaly detection. The company is also building adoption strategies for AI features and improving agile/DevOps practices.
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